Slack has launch of two new tools that will change the look and feel, as well as the ease of use of Slack apps. Today over 94% of Slack’s paid teams actively use apps. With 10m+ daily active users on Slack, that’s a lot of people interacting with the tools and services they use to get work done via […]
Facebook and Google are still top dogs in returning value for advertisers. But other ad networks are challenging for the lead in a unique index based on advertiser ROI from Singular, the leader in marketing intelligence that optimises over $10B in annual ad spend. By deeply combining marketing campaign data with attribution results, Singular is able to identify […]
Music streaming service, Spotify, is ramping up its fight against ad blockers by explicitly banning them in its terms of service. The firm has long been anti-ad blockers. Until now, Spotify users who employed ad-circumventing software had their accounts suspended and were send a warning via email. The suspension would be revoked if they removed their ad blocker […]
Shackleton Whisky, created to honour adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality (AR) in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and […]
Domino’s Pizza, one of the largest pizza company in the world based on global retail sales, knows for a fact that people love pizza. They love pizza from Domino’s and pizza they make at home, pizza from competitors and pizza on bagels. Even frozen pizza. And now, Domino’s is here to celebrate all that pizza […]
Pinterest has announced the US mobile expansion of its skin tone range search tool, which began beta testing in April 2018. The feature enables Pinterest users in the US to customise their beauty searches further by selecting one of four shade ranges most relevant to their needs. The skin tone feature aims to personalise makeup, hair, and […]
Facebook is reportedly has plans to integrate the messaging services of WhatsApp, Instagram, and Facebook Messenger. All three will remain as standalone apps, but the underlying messaging functions of each will become intertwined. Work to create a unified messaging infrastructure has begun and expected to be complete by the end of the year or in […]
Mystore-E announced the US launch of Tore-E, an AI-based personal assistant platform that empowers retail store managers to merchandise in real time using data analytics and insights. Retailers James Allen and Value City Furniture are already using Tore-E to create more relevant in-store experiences—collecting, analysing and delivering data-driven insights to improve store performance. Mystore-E, an AI-based […]
Initially aimed at young people living, studying and working in London, friendrequest is the new app looking to lead the way in facilitating friendship. Addressing the challenge of forming actual friendships in a world of ‘social’ media, friendrequest’s aim to ‘take social offline’ emphasises the non-replaceable value of real-life rendezvous, actively encouraging users to spend […]
GeoEdge brings mobile security and quality up to speed. Using the same proprietary, patent-pending technology that powers GeoEdge’s widely adopted solutions for the broader web, it detects security issues, inappropriate and offensive ad creative, and user experience issues at the pre-impression level delivered by any of the major mediator SDKs. The tool blocks the bad ad […]