Facebook’s Q4 earnings call revealed that Instagram Stories has now reached a daily user count of 500 million. That figure stood at 100 million in October 2016 and 400 million as recently as June. This means that approximately half of the a billion Instagram users are now checking out Instagram Stories daily. They also reported […]
Video advertising firm Taptica International Ltd announced it has agreed a £135 million takeover of peer RhythmOne PLC in an all-share merger deal to create a combined company worth about £300 million. Taptica also proposed to buy back shares and appointed a new permanent boss. Recently, Taptica and RhythmOne announced they were considering an all-share […]
Starting February 1, Apple Music subscribers can enjoy their access to over 50 million songs, playlists and music videos on any domestic American Airlines flight equipped with Viasat satellite Wi-Fi with no Wi-Fi purchase required. American Airlines is the first commercial airline to provide exclusive access to Apple Music through complimentary inflight Wi-Fi. “For most […]
Part of becoming the #1 choice for TV, both in and out of the home, means also building the most innovative ad experiences for consumers and brands. Just as consumers’ viewing habits have evolved, their expectations for advertising have also changed. Viewers no longer accept an irrelevant, intrusive ad experience and appreciate when brands tell […]
Shackleton Whisky, created to honour adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality (AR) in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and […]
After a successful trial year in North-West England, OffIGo, a new digital platform that enables customers to find exclusive deals on their local high street, is now nationally available. During its first 12 months, consumers explored 1.4m pages of local high street offers and events, increasing both revenue and foot traffic in local advertised shops and […]
We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital in 2019 report, examining social media and digital trends around the world. Delving into data from across more than 230 countries and territories, the 8th annual report finds 367m more people came online globally […]
According to a new study, obtaining and responding to consumer sentiment is crucial to optimising the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics. The Sentiment Driven Consumer Journey, research conducted by MAGNA, IPG Media Lab and ViralGains, the industry’s only video ad journey platform, takes a deep […]
New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can browse their […]
Teads, The Global Media Platform, announced an exclusive global partnership with VICE Media to deliver both video and viewable display advertising across VICE brands. With a focus on disruptive storytelling that pushes boundaries, VICE is the leader in producing and distributing high quality youth content, connecting with hundreds of millions of young people every month. […]