LG Uplus, the South Korean mobile network operator and Elisa Corporation, the Finnish mobile network operator, have signed a memorandum of understanding (MoU) at the Mobile World Congress 2019 in Barcelona. The MoU defines the partnership for cooperation in innovation, startup collaborations, service and network automation development. Both LG Uplus and Elisa have high priorities […]
F5 Networks announced several new solutions and enhancements designed to allow service providers to launch 5G services. The announcements include a new network functions virtualisation (NFV) package that will enable the optimisation and scale of existing 4G and new 5G networks, along with other improvements to help providers speed up delivery of new 5G services […]
Dimelo, a RingCentral Company, the leading cloud-based digital customer engagement platform, announces its integration with the WhatsApp Business solution that allows businesses to interact with customers in a fast and simple way directly through WhatsApp. With over five billion people actively using messaging apps every month, it’s evident that today’s customers want to connect with […]
Mobile app developers will now be able to easily provide their app clients with proximity marketing by accessing both Kumulos’ mobile app performance management platform and Beaconstac’s comprehensive proximity marketing solution. Announcing the partnership, Kumulos Founder & Director, Bob Lawson says, “There’s a great fit between Kumulos and Beaconstac which really complements each other’s technologies. […]
System1, the marketing and brand consultancy, has announced the launch of a new digital platform for its Ad Ratings offering. The platform was developed in partnership with LAB, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build and market digital brands and experiences. Ad Ratings uses System1’s […]
Israeli start-up Mixed Place, which develops a technology for creating Mixed Reality, has completed projects with two of Europe’s largest retail chains – the pan-European supermarket chain Billa and the Belgian based global food chain Ahold-Delhaize. These chains used the company’s technology as part of a promotion campaign with the aim of increasing customer loyalty, […]
VIOOH, the global marketplace for digital out of home (DOOH) trading announced that Manchester-based, programmatic advertising specialist, Regital, has become a strategic sales partner. The partnership will allow Regital to integrate VIOOH’s innovative technology into its existing programmatic portfolio to help inform and drive DOOH campaigns for its brands and agencies. DOOH is the second […]
IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, leading, and managing all TV commercial opportunities globally and will partner with internal […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has opened a dedicated Northern hub in Edinburgh, which will service clients in Scotland and the North of England. The new office will provide the full range of Merkle’s people-based marketing capabilities across advanced analytics, customer strategy, and CRM & loyalty, alongside Merkle|Periscopix’s expert end-to-end digital capabilities […]
Niantic, the game developer behind Pokémon Go and the forthcoming Harry Potter: Wizards Unite, has teamed up with Samsung, Deutsche Telekom, and MobiledgeX to develop the ‘world’s first’ edge-enhanced mixed reality multiplayer experience. The ‘Codename: Neon’ experience, which will be unveiled at MWC 2019, makes use of Deutsche Telekom’s edge-enabled network and the Samsung Galaxy S10+ with edge […]