Apptentive and SurveyMonkey recently partnered to study how consumers and businesses approach feedback, and the role mobile plays in gathering customer input. The outcome of the partnership is a comprehensive new report — Feedback and Loyalty on the Mobile Frontier — which provides new data on consumer expectations and insights on how companies can leverage […]
Dating app Tinder has tied the knot with Humin after being drawn to the San Francisco-based start-up’s contact management expertise. Whilst terms of the deal haven’t been disclosed it is understood that Tinder will essentially requisition Humin’s east coast base for its San Francisco office – with senior staff all transferring to Tinder. This includes […]
Verve, a location-based mobile marketing giant, is opening its London office as the base for its international business. Why the global push? Verve’s US revenue growth has far outpaced the market over the past several years, the company explained in a news release. The leadership team sees significant opportunity for Verve’s product suite in the […]
Twitter is making itself more accessible to the visually impaired. The social network is in the middle of a big shift to more multimedia messages: More and more images, GIFs, videos and other embedded content are appearing in tweets. But this makes it more difficult to people who have sight problems and rely on accessibility […]
Online audio streaming platform SoundCloud has launched a new subscription service, SoundCloud Go, that provides ad-free access to an expanded music library for consumers using its app or online version. The service enables users to save audio offline, and grants access to extensive back-catalogues for three major labels and over 20,000 independent record companies. The […]
Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically. Not surprisingly, therefore, only 27% of marketers surveyed by Forrester said the ROI of their mobile marketing campaigns […]
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.” […]
Chinese consumers enamored of the convenience and power of mobile payments learned this week that Samsung Electronics and China UnionPay are jointly launching Samsung Pay in China. Billed as being a “simple, safe and easy-to-use mobile payment service,” Samsung Pay works virtually anywhere you can swipe or tap your card in China. According to the […]
Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads. Snapchat’s advertising business has only been around for about 17 months, and in that time its ad formats have been pretty basic: 10-second vertical videos slotted between posts in its Live and […]
Snapchat has launched ‘Chat 2.0’, a major update for the social app’s ‘Chat’ messaging functionality. The update introduces audio calling, 200 emoji-style stickers, and short video and audio ‘notes’, looping clips which can be up to 10 seconds long. Chat’s video calling feature has also been updated to be more intuitive. These changes bring Chat closer in line with Facebook’s […]