Spotify has teamed up with Hulu to make its subscription plan for students a lot more interesting: Students will now be able to get both a premium Spotify subscription and a subscription to Hulu for a combined price of just $4.99 a month. Spotify Premium for Students, now with Hulu, as the plan is officially […]
ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology […]
Sports television channel ESPN is reimagining its flagship “SportsCenter” news show for Snapchat, the mobile app known for its disappearing photo and video messaging. “SportsCenter” on Snapchat launched November 13 as three- to five-minute shows with the DNA of the original franchise, but an attitude targeting the social media platform’s primarily under-25 users. “This is […]
American shoe company Converse, have teamed with creative agency AKQA, to launch their new campaign. ‘Forever Chuck. For Every You’ aims to position Chucks for a new generation of teenagers, showing them that iconic Chuck Taylors are the perfect pair for whoever and whatever they want to be. “Whoever you are, however you identify, there’s […]
Continuing its quest to replicate business models and out-innovate the competition to be an ecosystem player, Facebook has relaunched its Events app. Now re-branded as Local, the standalone app represents the social side of social networking, allowing users to find events that match their interests and proximity. With 88% of its revenue stemming from mobile, […]
Traditional TV and mobile screen viewing are set to reach parity by 2020, with 50 per cent of all TV and video viewing taking place on either smartphone, tablet, or laptop. According to Swedish networking and telecoms company Ericsson, the amount of video consumed on mobile devices would have increased 85 per cent since 2010. […]
OCBC Bank has tapped into Apple’s new Face ID facial recognition technology by allowing its customers to log into the bank’s consumer and business apps with their face, instead of using passwords or their fingerprints if they are using the new iPhone X. The Face ID technology, called OCBC OneLook, can be used for apps […]
Ericsson has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers. With more than 1.3 billion user profiles in its Data Management Platform, Ericsson Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while […]
Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the world of media […]
Thin Film Electronics ASA a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments […]