90% of Chinese tourists would use mobile payment overseas if given the option, according to Nielsen

Over 90% of Chinese tourists would use mobile payment overseas if given the option according to Nielsen and Alipay‘s Outbound Chinese Tourism and Consumption Trends: 2017 survey.

Meanwhile, 65% of Chinese tourists already use mobile payment platforms while abroad, which is more than six times that of non-Chinese tourists (11%).

According to the report, Chinese tourists exhibit stronger purchasing power than non-Chinese tourists, spending an average of $762 per person towards shopping on their most recent overseas trip. Meanwhile, non-Chinese tourists comparatively spend an average of $486.

The survey also found that the younger generations used mobile payment more frequently: for the post-90s generation, 3.3 out of 10 payments were via mobile and 3.7 via card; but for the post-70s generation, 2.3 were via mobile and 4.9 via card.

Vishal Bali, managing director of Nielsen China, said: “China has embraced mobile payments faster than any country, and will continue to lead the global charge in this regard. Mobile payment is on the rise globally, and will continue to support greater connectivity and efficiency across the commercial ecosystem.”

Digital payments have been bolstered in China by Alipay and WeChat Pay which have already become regarded as some of China’s most relevant brands. Alipay recently even sent eight Chinese tourists on a cashless experiment in Finland.

Source: The Drum

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