Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in out of home locations are 38% more likely to lead to a purchase compared to mobile searches conducted at home

<strong>Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in out of home locations are 38% more likely to lead to a purchase compared to mobile searches conducted at home</strong>

The launch of a new, groundbreaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. The study also shows that people who spend more time out of home search 58% […]

Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers

77% claim being annoyed when seeing or hearing the same ad over and over. 65% of marketers said that personalisation is a key priority for their advertising strategy. Beauty, entertainment & finance top performing sectors for personalised advertising.

Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers

Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers

White Bullet study reveals that 20% of ads on pirate websites place consumers at risk

The cybersecurity and IP protection company also publishes a series of Malware definitions, to broaden understanding of this growing problem

White Bullet study reveals that 20% of ads on pirate websites place consumers at risk

A study conducted by cybersecurity and IP protection expert, White Bullet, has revealed that 20% of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13%) and adult content (7%) found within them. The latest stats from its Intellectual Property Infringement Platform (IPIP), IPIP, uncovered over 8 billion […]

New YouGov stats on debt worry – Tesco Mobile calls for a ban on price hikes.

NEW STUDY WARNS DIGITAL DIVIDE COULD INCREASE AFTER LATEST WAVE OF MOBILE CONTRACT PRICE RISES

New YouGov stats on debt worry – Tesco Mobile calls for a ban on price hikes.

Latest YouGov research reveals this year’s biggest-ever mobile mid-contract price hikes could leave millions unable to pay bills RIP to RPI: Half weren’t aware a mobile network could put up prices mid-contract, with the same amount not understanding RPI/CPI terms used in small print that lets them do it  Tesco Mobile CEO Tom Denyard is […]

Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021

Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering.   International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of research that reveals how businesses can […]

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

Jellyfish’s 9 Digital Marketing Predictions To See You Through The New Decade

As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry.  More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you personalised […]

How to increase traffic to your website in 2020 using voice search

Written by Georgie Kemp, SEO Executive at the multi-award winning digital marketing agency, Impression.

How to increase traffic to your website in 2020 using voice search

In the first quarter of 2019, 22% of UK households were reported to own a voice-controlled assistant, such as a Google Home, Amazon Alexa or Microsoft’s Cortana. What is voice search? To put it simply, voice search is a type of speech recognition technology that allows users to search for a query or question via […]

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