Majority of marketers plan to spend more on programmatic audio in next 18 months, say Xaxis and IAB Europe

Majority of marketers plan to spend more on programmatic audio in next 18 months, say Xaxis and IAB Europe

Marketers are keen to invest more in programmatic audio and most are planning to do so within the next year and a half, according to research from Xaxis and IAB Europe. The survey of 499 buyers and publishers from across Europe found that 60 per cent of marketers are looking to increase their programmatic audio spend over the next […]

Internet advertising will exceed half of global adspend in 2021, says Zenith report

Internet advertising will exceed half of global adspend in 2021, says Zenith report

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published on July 8. That’s up from the 47% of global adspend that internet advertising will account for this year, and 44% in 2018. However, the growth rate is […]

UNiDAYS create new ‘AFFDEX’ measurement tool that assesses Gen Z’s affinity for leading brands

UNiDAYS create new ‘AFFDEX’ measurement tool that assesses Gen Z’s affinity for leading brands

Experts in brand measurement and customer analytics from UNiDAYS, a leading Global Student Affinity Network, have utilised their market-leading access to millions of college and university students around the world to create an index that measures Gen Z’s affinity for a range of leading brands.  The AFFDEX covers 12 industries and is built on insights […]

Brands have identified the opportunity for significant marketing spend in China, according to The Trade Desk

Brands have identified the opportunity for significant marketing spend in China, according to The Trade Desk

China will be the next frontier of growth for European brands, according to new research published by The Trade Desk – with brands committing big spend to the market.  Over half (53%) of the senior brand marketers surveyed in the UK, France and Germany confirmed that China represents a significant growth opportunity, with an additional […]

Consumers still prefer shopping in-store but want innovation, says Blis report

Consumers still prefer shopping in-store but want innovation, says Blis report

Most shoppers still prefer to make purchases in-store after using the internet to research products, despite concerns that the high street is dying, according to research from Blis. 60 per cent of the over 4,500 EMEA consumers surveyed use the internet to research products before ultimately making purchases in-store. At the same time, impulse buying is […]

Digital audio ad spend set to pick up ‘significantly’ over next year, according to Global’s DAX

Digital audio ad spend set to pick up ‘significantly’ over next year, according to Global’s DAX

Advertising investment in digital audio can be expected to grow significantly in the UK over the next 12 months, with the majority of advertisers admitting they will pump more money into the channel. A survey of 215 senior and mid-level executives at leading media agencies and UK brand owners, commissioned by Global’s DAX and conducted […]

New research by ZAK on 18-30 year olds demonstrates a generation turning their backs on the social media giants

New research by ZAK on 18-30 year olds demonstrates a  generation turning their backs on the social media giants

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK. As the first generation to all reach adulthood after the advent of ‘big social’, new research reveals […]

Majority of British consumers believe ‘extended reality’ technology will become the norm, says SYZYGY XR

Majority of British consumers believe ‘extended reality’ technology will become the norm, says SYZYGY XR

New research out today reveals that nearly three in four shoppers (71%) say an extended reality (XR) experience would be of interest when purchasing a product or service. In addition, 81% of 16-to-34-year-old consumers believe XR will soon be used in our daily lives, while more than half (53%) would be more likely to purchase […]

Global study reveals four key trends shaping consumer behaviours online

Global study reveals four key trends shaping consumer behaviours online

There are four key trends shaping contemporary consumer behaviour, according to a major global study carried out by media agency UM.  Wave X Remix Culture tracked social and digital media usage and motivations from more than 56,000 active internet users across 81 countries and found that the four key behavioural trends (and underlying findings) are: ‘Resist’ – Six […]

Social advertising growth halved over the last year, according to WARC

Social advertising growth halved over the last year, according to WARC

WARC, the global marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest total on record. However, while this growth outpaced all other advertising sectors, it was roughly half the rate of expansion seen just […]

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