Amazon testing new ad tech tools to track shoppers around the web

Amazon testing new ad tech tools to track shoppers around the web

Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The firm is trialling a new display offering that will enable merchants using its online marketplace to retarget consumers around the web. According to Bloomberg, which […]

Coty unveils AR mirror that’s activated when shoppers pick up a lipstick

Coty unveils AR mirror that’s activated when shoppers pick up a lipstick

Beauty giant Coty has unveiled a smart augmented reality ‘magic mirror’ in its Bourjois boutique in Paris which lets users try on products virtually when they physically pick them up. Coty is describing the tech as “blended reality”. It’s been designed to promote Bourjous’ new ‘Velvet’ lipstick range, and to activate it users stand in […]

Nielsen makes retail push with VR store simulation

Nielsen makes retail push with VR store simulation

Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]

Zara to offer mobile AR experience in stores

Zara to offer mobile AR experience in stores

Fast fashion retailer Zara is launching a mobile augmented reality app to be used in stores, which allows shoppers standing near certain displays to view AR images of models wearing different items from those displays, as well as purchase the merchandise through the app. Zara will begin rolling out the technology next month in about […]

Two-Thirds of voice-assisted device owners never purchase through them, according to Episerver

Two-Thirds of voice-assisted device owners never purchase through them, according to Episerver

Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don’t own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver. For its annual “Reimagining Commerce: Global Findings” report, Episerver surveyed 4,000 online shoppers in four global markets and […]

86% of UK shoppers will swap personal information for improved digital experiences, according to Episerver

86% of UK shoppers will swap personal information for improved digital experiences, according to Episerver

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals. That’s according to a new consumer behavior report from Episerver, the company transforming digital experiences, which surveyed 1,000 […]

Shoppers in Southeast Asia are browsing mostly through mobile devices, according to iPrice Group

Shoppers in Southeast Asia are browsing mostly through mobile devices, according to iPrice Group

iPrice Group, a meta-search engine in Southeast Asia, has released its 2017 State of eCommerce report, to shed light on some of the area’s most important eCommerce metrics. The research leverages iPrice’s proprietary data from over 1,000 eCommerce players operating in the 6 of the largest Southeast Asian markets (Indonesia, Malaysia, Singapore, Thailand, Philippines and […]

Mobile shopping apps are driving retail sales, according to Criteo’s latest global commerce study

Mobile shopping apps are driving retail sales, according to Criteo’s latest global commerce study

Commerce marketing technology company Criteo has released findings from its Global Commerce Review for Q4 of 2017. It analyses shoppers’ activities, behaviours and preferences across all devices and browsing environments. The report, which highlights a growing reliance on apps among shoppers, reinforces the “mobile-first” mindset, and will help inform omnichannel commerce marketing strategies worldwide. Criteo […]

Walmart and Jet are joining forces with BuzzFeed in their quest for millennial shoppers

Walmart and Jet are joining forces with BuzzFeed in their quest for millennial shoppers

Walmart has struck a deal with BuzzFeed’s Tasty app to help the retailer sell its kitchen tools, appliances, and groceries to the viral recipe hub’s tens of millions of followers. Starting December 7, Tasty’s step-by-step recipe videos will contain links to buy products featured in the videos — such as pots and pans, bakeware, and […]