Millennials are leaving Snapchat for Instagram – Teenagers, not so much

Millennials are leaving Snapchat for Instagram – Teenagers, not so much

In the ongoing fight for millennial attention between social media apps Instagram and Snapchat, it would appear that Instagram is now slightly ahead. That’s according to a survey from online research company CivicScience among US millennials. The latest data found that 34% of millennials said they used Instagram daily, compared to just 28% on Snapchat. […]

Tune: 84 per cent of Millennials Act on Location-Based Notifications

Tune: 84 per cent of Millennials Act on Location-Based Notifications

Location-based notifications can make the difference between a successful, engaging app and one that is soon uninstalled, with 84 per cent of millennials more likely to take action when notifications are tailored to their current location, according to a new whitepaper from Tune. Location data is just one of the crucial tools needed to optimise how […]

Royal Caribbean seeks to crown four fame-hungry Millennials the ‘World’s Most Adventurous Squad’

Royal Caribbean seeks to crown four fame-hungry Millennials the ‘World’s Most Adventurous Squad’

Royal Caribbean International, the self-proclaimed world’s most adventurous cruise line, is on the lookout for the “World’s Most Adventurous Squad.” The #AdventureSquad social media contest will challenge explorers and aspiring Instagram stars to act on their wanderlust and prove that their adventurousness is off the charts. In the end, one group of up to four […]

Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant

Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant

Young TV consumers may be watching much more streaming video, but a large majority will skip online video advertising if allowed. The latest Deloitte “Digital Democracy Survey” says 80% will skip digital TV/video commercials — and over 70% of Millennials and younger Gen Z viewers find mobile ads to be “irrelevant.” Ad-blocking software is a […]

New app CapGenius looks to cure your caption writer’s block

New app CapGenius looks to cure your caption writer’s block

“What should my caption be?” has become a ubiquitous phrase out of the mouths of Millennials following the evolution of social media. Nowadays, everyone is looking for the wittiest phrase, the best pun, the funniest quip to garner Likes and engagement. CapGenius is the newest app on the market to fill this social void. The […]

Older Millennials More Likely than Younger to Use Mobile Payments

Older Millennials More Likely than Younger to Use Mobile Payments

Though mobile payments have experienced only modest growth in the last year, the frequency of in-store mobile payments has increased significantly among one key demographic—25- to 34-year-olds. According to the December 2016 Deloitte Mobile Consumer Survey, which polled 2000 US internet users ages 18 to 74, older millennials are twice as likely to make mobile […]

Technology-driven Millennials remain narcissistic as they age

Technology-driven Millennials remain narcissistic as they age

SYZYGY, a full service-digital agency, partially owned by WPP, released the results of a new survey that found adult Millennials are 16% more narcissistic than other generations and remain narcissistic as they age. Given that Millennials now represent the core mainstream adult consumer, spending some $200 billion each year in the U.S., marketers are searching […]

Snapchat is not a youth engagement strategy

Snapchat is not a youth engagement strategy

A lot has been said about mobile campaigns in the past 2 years, we know that marketers today need to create emotional connections with their customers to drive engagement across multiple touch-points. Using Snapchat is not really doing a mobile campaign and does not constitute a teen engagement strategy. With the popularity of Snapchat, it’s […]

Snapchat Poised To Rake In $1 Billion In Annual Revenue By 2017, Report Forecasts

Snapchat Poised To Rake In $1 Billion In Annual Revenue By 2017, Report Forecasts

CREDIT: Getty Images Snapchat’s messages may disappear, but the company’s advertising dollars are starting to pile up. The Los Angeles startup is nearly on pace to cross $1 billion in annual revenue by the end of next year, according to a forecast released Monday. By selling video ads, sponsored geo-filters and sponsored augmented-reality lenses, Snapchat […]

SS+K’s New BFF Trump Bot for Facebook Messenger Speaks in Donald’s Own Words

SS+K’s New BFF Trump Bot for Facebook Messenger Speaks in Donald’s Own Words

The app, developed by messaging bot platform Dexter, aims to inform young voters of Trump’s divisive opinions Donald Trump’s positions change so often that the simple task of asking, “Wait, did he really say that?” can be exhausting. Agency SS+K and messaging bot platform Dexter have brought his most hurtful, damaging, and hate-filled messages into […]