Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]
Chinese eCommerce giant Alibaba launched an artificial intelligence (AI) tool that can write 20,000 lines of advertising copy per second. Businesses advertising on Alibaba’s Tmall, Taobao, Mei.com and 1688.com eCommerce sites can insert a link on one of their product pages and click a “produce smart copy” button to see different advertising ideas. But even though the […]
Channel 4 revealed the world’s first AI driven TV advertising technology that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show. At its first ever 2018 summer Upfronts event, Channel 4 announced it is seeking advertising partners to test its exclusively owned, tech-driven commercial innovation live on […]
Mobile payment and loyalty platform Yoyo has unveiled a partnership with digital ordering platform Preoday to create a new, integrated way for retailers and caterers to affordably provide pre-ordering services to their customers across the UK. Yoyo, which works with brands including Caffè Nero, Harris + Hoole, Planet Organic and Gather & Gather, will seamlessly integrate Preoday’s ‘order ahead’ […]
Bacardí are becoming well recognised for their music-centric entertainment by consistently creating content and experiences that push people to “Do What Moves You.” Their latest summer campaign activation, following on the heels of their playful “Dance Floor” film, is no different. “Live Moves”, debuts as the first music video directed in real-time entirely by fans […]
Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a […]
Buzzoole, the leading influencer marketing platform and service in Europe, announced the launch of a new integration with Instagram that will allow brands to monitor ‘stories-based’ Influencer Marketing campaigns. Instagram has recently reached one billion monthly users and rolled out its new video hub IGTV, stressing the importance of engaging with users using multiple formats. […]
Social navigation app Waze has struck a deal with insurance firm Allianz that will enable its 22m users to access a roadside assistance service if they are ever stranded, with one click on the Roadside Help (‘SOS’) button within the Waze app, on payment of a fee. Wazers will be assisted 24/7 in the event of a breakdown, flat […]
An app developed to create and secure work roles for sub-contractors, has launched its first airtime sponsorship on talkSPORT – as part of a campaign aimed at World Cup listeners, delivered by Media Agency Group (MAG). Super Subbie, engaged MAG to build brand and consumer awareness by generating relevant airtime opportunities about the ‘new-to-market app’, created […]
K-ICT Born2Global Centre, which supports promising technology companies in their efforts to enter overseas markets, announced that member company VisualCamp unveiled their self-developed mobile eye-tracking technology to great fanfare at Mobile World Congress Shanghai 2018 (MWCS18), which took place between June 27 and 29. The mobile eye-tracking technology that VisualCamp unveiled at MWCS18 was designed to enable the approximately three billionsmartphone users from […]