Unilever threatens to pull ads from Facebook and Google

Unilever threatens to pull ads from Facebook and Google

Consumer goods giant Unilever, one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that “create division” in society or fail to protect children. Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan in […]

IAB sees blockchain as a ‘natural fit’ for digital video advertising

IAB sees blockchain as a ‘natural fit’ for digital video advertising

The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong use cases for blockchain in digital video advertising. IAB acknowledged that cryptocurrencies have generated a lot of hype around the tech, but concluded that blockchain could […]

Receptiv Partners with Top Publishers to Launch Reveal, a Proprietary Out-Stream Video Product

Receptiv Partners with Top Publishers to Launch Reveal, a Proprietary Out-Stream Video Product

 Receptiv, a leading video advertising platform delivering high performing brand experiences across premium mobile environments, announced the launch of Reveal — a new mobile web out-stream product deployed across over 40 key mobile publishers. Reveal is the industry’s first out-stream video product built specifically to comply with the IAB’s LEAN (Light, Encrypted, Ad choice […]

IAB Australia launches programmatic & native playbooks

IAB Australia launches programmatic & native playbooks

IAB Australia has launched The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines. “Native Content has come of age and has proven its value in building strong relationships between brands and publishers’ audiences. It’s the right time for IAB Australia […]

UK Ad Viewability hits 18-Month High as Industry efforts yield Fruit

UK Ad Viewability hits 18-Month High as Industry efforts yield Fruit

Two consecutive increases in ad viewability over the past two quarters have seen the well watched surge to an 18-month high, driven by the demand on publishers from agency groups to place a higher percentage of ad surface areas in view. The findings are contained in the latest quarterly update from ad verification specialists Meetrics which found that in […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

  In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital […]

Teads, Viant, Verve comment on the IAB ad spend report

Teads, Viant, Verve comment on the IAB ad spend report

The latest Internet Advertising Bureau UK / PwC Digital Adspend report was released today! Lovely Mobile News ( LMN)  has the expert opinion of Adtech Leaders: Ian James, GM International, Verve “With the release of the latest IAB ad spend results, there is no doubt that mobile is the fastest growing area of digital spend. Location based […]

IAB launches quiz and guides to improve the ad industry’s digital literacy

IAB launches quiz and guides to improve the ad industry’s digital literacy

The Interactive Advertising Bureau has launched an online quiz for practitioners to measure their knowledge of industry jargon as part of a push to improve the sector’s digital literacy. Along with the quiz, IAB Australia has also released three new glossaries designed to improve understanding of video, audio and mobile metrics. Vija Solanki, the IAB’s CEO, said the decision to create […]

Global Mobile Advertising Revenues Tops $83 Billion In 2016

Global Mobile Advertising Revenues Tops $83 Billion In 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue on July 7. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in 2016 from €39bn ($52bn) in 2015, driven by a mobile first consumer world and improving marketing technologies. Mobile display continues […]

1 2 3 4