Footasylum teams with Peak to put AI at the heart of its eCommerce business

Footasylum teams with Peak to put AI at the heart of its eCommerce business

Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]

New study shows mobile is driving 56% of festive online fashion sales

New study shows mobile is driving 56% of festive online fashion sales

Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 was 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for […]

Asos launches on Google Assistant

Asos launches on Google Assistant

ASOS has launched on Google Assistant. Customers in the UK and US can initiate conversation with Enki, the ASOS shopping guide, by saying “Hey Google, talk to ASOS” to their Google Home smart speaker or Google Assistant app on Android or iOS. Enki will then help them discover and shop the products across six of ASOS’ […]

New fashion app Enty puts personal stylists in your pocket

New fashion app Enty puts personal stylists in your pocket

A fashion app has launched offering women access to advice from personal stylists at any time and day of the week. Enty, founded by entrepreneur Sophia Matveeva, enables users to get professional advice from more than 140 global fashion professionals Through artificial intelligence, the app is able to learn user tastes and global trends. The fashion […]

Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Ted Baker launch AI-powered Facebook chatbot to help customers discover more about their new collections

Social and Mobile agency, Puzzle, have partnered with Ted Baker to launch ‘Seemore’, his unique virtual assistant through its UK Facebook Community. Seemore is designed to showcase Ted Baker’s AW18 range in a new and engaging way for customers as well as helping them with their most common enquires. By harnessing the latest machine learning technology […]

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Immedia works with JD Sports to launch music & entertainment platform JD-X across in-store & mobile

Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]

Zappar and Philip Normal deliver an AR-powered t-shirt to celebrate the Royal wedding

Zappar and Philip Normal deliver an AR-powered t-shirt to celebrate the Royal wedding

Fashion designer Philip Normal has joined forces with artist Jock Mooney and Zappar, an augmented reality (AR) app, to celebrate the upcoming royal wedding between Prince Harry and Meghan Markle with an AR-powered t-shirt. The t-shirts, which went on sale this week, have a zapcode embedded in their design – enabling users of the Zappar app to scan […]

Valentino partners with Alibaba for new online retail experience

Valentino partners with Alibaba for new online retail experience

Alibaba and Valentino have teamed up to launch a 3D online virtual store on the e-commerce giant’s luxury shopping experience, Tmall Luxury Pavilion. The online virtual store will mirror a physical Valentino pop-up store hosted in Beijing’s fashionable Sanlitun District. The experience aims to integrate the online and offline brand experience to create a unique […]

Zara to offer mobile AR experience in stores

Zara to offer mobile AR experience in stores

Fast fashion retailer Zara is launching a mobile augmented reality app to be used in stores, which allows shoppers standing near certain displays to view AR images of models wearing different items from those displays, as well as purchase the merchandise through the app. Zara will begin rolling out the technology next month in about […]

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