YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]
Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels of insight relating to consumer behaviour on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of […]
Usage of Facebook Live reached record levels on New Year’s Eve 2016, and New Year’s Eve 2017 provided yet more evidence of how mainstream live-streaming via social networks has become. Facebook product manager Erin Connolly and engineering manager Kunal Modi announced in a Facebook Media blog post that more than 10 million people live-streamed via Facebook Live Sunday, up 47 percent from the previous […]
UC Browser, a mobile browser owned by Chinese e-commerce giant Alibaba Group, has become more popular than Google’s Chrome in some of Asia’s fastest-growing markets, according to the Wall Street Journal. Citing data from web analytics firm StatCounter, the paper reported that millions of people in India, Indonesia and other emerging markets getting online for […]
Consumers spent $196 million on apps, in-app purchases and subscriptions on Christmas Day 2017 across the App Store and Google Play, according to new data from Sensor Tower. The report, while excluding Android revenue in China, represents a 12.3 percent increase over 2016’s spending of approximately $174 million. That speaks to a still-growing market for […]
It’s that time again when industry experts, including the team here at Code Computerlove, predict what will be the key trends in the year ahead. Taking aside the three technology-related trends that are dominating trends talk in 2018, Code Computerlove’s Louis Georgiou shares his views on where the digital industry is heading next and what […]
Criteo has unveiled the findings from two third-party studies it commissioned, as part of the company’s new initiatives to create an open commerce marketing platform. The studies examined the value of data and the strength of shared pools of knowledge within the industry, and is a timely reminder for Australian brands that they need to […]
Ogury, the mobile data platform, released its Mobile Banking Study 2017 – an analysis of over 1,265,000 mobile users active during July – September 2017 in the US, UK, Germany, France, Italy and Spain. The study reveals that UK fintechs are increasing their market share amongst mobile banking users, with 8.8% having downloaded at least […]
UK residents and businesses located in rural areas should push for improved access to ultrafast broadband (with connectivity at 300 Mbps and above) and 5G services, according to GlobalData, a leading data and analytics company. One of the primary inhibitors to economic growth in the UK is the shortage of internet access services and lack […]
Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]