Starbucks is beating Apple, Google, and Samsung in mobile payments, according to eMarketer

Starbucks is beating Apple, Google, and Samsung in mobile payments, according to eMarketer

Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months. That puts […]

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

Apps lead the charge as mobile advertising continues to grow worldwide, according to PubMatic

PubMatic, a publisher-focused sell-side platform (SSP) for an open digital media future, has released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of […]

Cloudbanter partners with L&T Technology Services

Cloudbanter partners with L&T Technology Services

Mobile technology provider Cloudbanter has announced a new partnership with L&T Technology Services (LTTS), a leading global pure-play Engineering and Development services company, effective immediately. LTTS will become a sales and implementation partner globally for Cloudbanter and play a key role in distributing its innovative technology which monetizes and personalizes mobile messaging, apps and phones on […]

Facebook suspends around 200 apps over potential data misuse

Facebook suspends around 200 apps over potential data misuse

Facebook has already suspended close to 200 apps in an ongoing investigation into applications that potentially accessed and abused sizeable swaths of user data, the company announced in a blog post. The move comes after Facebook CEO Mark Zuckerberg vowed earlier this year to look into all applications that “had access to large amounts of […]

Mopinion releases new mobile SDK for collecting in-app feedback

Mopinion releases new mobile SDK for collecting in-app feedback

Mopinion, a market leader in online feedback analysis, has just launched a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range […]

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