Mobiles account for half of internet time for 16-24s

Mobiles account for half of internet time for 16-24s

Mobile MOB use could overtake PCs for global internet access in three years’ time, but youngsters are already at this point, according to new data. The research, from Global Web Index, indicates that 2019 will be the year when mobiles start capturing more time than all other devices combined. However, age is a pretty crucial factor […]

Snapchat Now Beats Instagram Among Teen Users

Snapchat Now Beats Instagram Among Teen Users

Snapchat has surpassed Instagram as the social media bae of choice among teenagers, according to a study done by Piper Jaffray. In the semi-annual “Taking Stock With Teens” study conducted by analysts at the investment firm, Snapchat took 28% of the votes for the most important social network among 6,350 US teenagers surveyed, who averaged […]

Contactless Payments via Mobile to Reach $95bn by 2018

Contactless Payments via Mobile to Reach $95bn by 2018

Much of rise of contactless payments has been due to the popularity of NFC-enabled credit and debit cards, but new data from Juniper Research suggests that payments via smartphones and wearables are also experiencing a swift rise, and will close in on $100bn annually in the next two years. According to new research, global contactless […]

Because Consumers Want Alerts on Mobile, Vibes Launches Transactional Mobile Messaging

Because Consumers Want Alerts on Mobile, Vibes Launches Transactional Mobile Messaging

As it turns out, fresh mobile consumer data has revealed that 70 percent of consumers prefer to receive service-based messages on their mobile phones. In fact, 78 percent said text is “the fastest way to be reached for important service updates on purchases.” As a result, mobile marketer Vibes has launched a transactional messaging solution to […]

Retail Marketers Plan to Invest More in Mobile Marketing

Retail Marketers Plan to Invest More in Mobile Marketing

RetailMeNot, a digital savings destination connecting consumers with retailers, restaurants and brands, has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” All told, more than 200 retail marketing executives with the authority to make spending decisions participated in the study, which revealed major digital trends in the year to […]

Mobile Commerce Inches Upward in Southeast Asia

Mobile Commerce Inches Upward in Southeast Asia

Mobile commerce accounts for growing share of ecommerce transactions in the countries of Asia-Pacific, particularly in Southeast Asia. However, even as consumers increasingly embrace mobile purchase behaviors, research suggests mcommerce still makes up less than 40% of total transactions among digital retailers. According to a recent study of mobile commerce by Criteo, mcommerce made up […]

Mobile Banking On The Rise in US

Mobile Banking On The Rise in US

43 per cent of US adults with mobile phones and bank accounts now make use of mobile banking, according to new figures from the US Federal Reserve released March 31. That figure, based on data from November 2015, is a four per cent increase year-on-year, and is driven by increasing smartphone adoption and the convenience of […]

New Study Reminds Businesses to Seek Customer Feedback on Mobile

New Study Reminds Businesses to Seek Customer Feedback on Mobile

Apptentive and SurveyMonkey recently partnered to study how consumers and businesses approach feedback, and the role mobile plays in gathering customer input. The outcome of the partnership is a comprehensive new report — Feedback and Loyalty on the Mobile Frontier — which provides new data on consumer expectations and insights on how companies can leverage […]