Technavio: Global Mobile Augmented Reality Market Set for Big Gains

Technavio: Global Mobile Augmented Reality Market Set for Big Gains

According to the latest market study released by Technavio, the global mobile augmented reality market is expected to grow at a CAGR of more than 77% during the forecast period. The research report — ‘Global Mobile Augmented Reality Market 2017-2021’ — provides an in-depth analysis of the market in terms of revenue and emerging market […]

Global Programmatic Display Advertising Market Will Hit at a CAGR of 49.0% from 2015 to 2019

Global Programmatic Display Advertising Market Will Hit at a CAGR of 49.0% from 2015 to 2019

According to a new market report published by Future Market Insights titled “Programmatic Display Advertising Market: Global Industry Analysis and Opportunity Assessment, 2015-2019″, the global programmatic display advertising market was valued at US$ 7.6 Bn in 2014 and is expected to register a CAGR of 49.0% from 2015 to 2019. Growth of the global programmatic […]

eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

eMarketer: 2017 Looks Like a Year of Clarity for Native Advertising

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, with the broad classification breaking down into two distinct types: programmatic and non-programmatic. “A number […]

WFA: 90% of marketers are reviewing programmatic ad contracts in quest for greater transparency

WFA: 90% of marketers are reviewing programmatic ad contracts in quest for greater transparency

Agency trading desks may be the default way advertisers run programmatic campaigns but as many as 90% are set to review these deals after growing frustrated by the lack of transparency being offered. According to a new report from the World Federation of Advertisers, nearly two-thirds of marketers are uncomfortable with the conflicts created by […]

Snakk: Smartphone users spurning ads

Snakk: Smartphone users spurning ads

Mobile marketing company, Snakk says smartphone users are increasingly ignoring ads on their phones. In its Q3 business update the company quotes unsourced research that it says “suggests that Internet users are increasingly becoming ‘desensitised’ to ads on mobile sites and apps.” Snakk says it is imperative that acceptable click-through rates are maintained and grown […]

Forrester: Digital marketing spend to hit $118bn by 2021, but budgets will shift to experiences

Forrester: Digital marketing spend to hit $118bn by 2021, but budgets will shift to experiences

Technology and market research company Forrester forecasts digital media spending will increase to $118bn by 2021, but it projects this spending will slow overall as marketers emphasize brand experiences over volume-based advertising strategies and budgets are reallocated to reflect this trend. That’s according to Forrester’s latest US Digital Marketing Forecast. “We are seeing a shift […]

IPG Media Lab & Immersion: Touch-enabled technology in video ads leads to a 50% lift in brand favourability

IPG Media Lab & Immersion: Touch-enabled technology in video ads leads to a 50% lift in brand favourability

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Immersion Corp. announced the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The resulting report, Ads You Can Feel: The New Mobile Experience, shares best practices, findings and insights on leveraging users’ senses, including […]

Warc Toolkit 2017: The rise of ‘dark social’ and chat apps to impact marketers

Warc Toolkit 2017: The rise of ‘dark social’ and chat apps to impact marketers

The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’, driven by the rise of chat or mobile-focused messenger apps, […]

BIA/Kelsey: Location-Targeted Mobile Ad Spending to Reach Over $32 Billion in the US by 2021

BIA/Kelsey: Location-Targeted Mobile Ad Spending to Reach Over $32 Billion in the US by 2021

According to the latest BIA/KELSEY estimates, annual US mobile ad spending will grow from $33 billion in 2016 to $72 billion by 2021, a 17% compound annual growth rate. The location-targeted portion of that overall mobile ad spend is projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021. This growth translates to […]

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