IMAX Partners with Google to Solve VR’s Content Problem

IMAX Partners with Google to Solve VR’s Content Problem

IMAX has partnered with Google to develop a ‘cinema-grade’ VR camera that can be used to record 360° video at a comparable quality to IMAX films. The camera will be specifically built to make use of Jump, Google’s platform for creating and viewing 360° stereoscopic video. As it makes its biggest step yet into VR […]

TMW Unlimited launches dedicated digital production studio for Sony Mobile

TMW Unlimited launches dedicated digital production studio for Sony Mobile

TMW Unlimited has created a dedicated digital production studio for Sony Mobile’s global digital marketing team. The Sony Mobile Studio, which will sit in house at the agency, handles high volume, fast turnaround (from two hours to same-day response) digital asset creation and adaption. The studio is run by TMW Unlimited senior creative Fraser Leggat […]

MasterCard Hackathon Takes Aim at Travel Apps

MasterCard Hackathon Takes Aim at Travel Apps

MasterCard is teaming up with British Airways and TfL as part of its ‘Trip Hack’ hackathon that will aim to create payments-enabled travel apps that help consumers make journeys across multiple forms of transport, whether its the everyday commute or an international holiday. More than 100 coders, designers and developers from around the UK will […]

Google uses I/O to unveil app promotion tools to Apple developers

Google uses I/O to unveil app promotion tools to Apple developers

Google has opened this year’s I/O conference by unveiled the latest additions to its Universal App Campaigns offering, including the extension of the service to Apple developers, plus tools to help them find high value customers. The Universal App Campaigns suite is expanding beyond Android to help developers grow their iOS apps, meaning all app […]

Government launches hackathon to help solve child obesity

Government launches hackathon to help solve child obesity

Public Health England (PHE) has launched its first hackathon in Manchester, inviting developers to come up with apps and other digital services to encourage healthy living in children. The initiative follows the success of PHE’s Change4Life campaign in January, centring on an app which measures how much sugar is contained in day-to-day products. Four months […]