The World’s First Augmented Reality Fine Artist

The World’s First Augmented Reality Fine Artist

30 year old artist Scarlett Raven unveils her ambitious, groundbreaking visual arts experience, The Danger Tree this summer. Scarlett is the first oil painter to work in the exciting world of augmented reality and reveals the deeply personal process of creating her multi-layered, experiential art. Working exclusively with Blippar, world leaders in the field of augmented […]

MasterCard Invests In Razorpay; Duo To Collaborate In Accelerating Mobile Payments Among SMEs

MasterCard Invests In Razorpay; Duo To Collaborate In Accelerating Mobile Payments Among SMEs

Online payment gateway Razorpay is collaborating with MasterCard to speed up the adoption of online and mobile payments among small businesses in India. As part of the collaboration, MasterCard has also invested an undisclosed amount in Razorpay. Additionally, Razorpay has integrated the MasterCard Payment Gateway to enable merchants and card issuers to authenticate each other […]

Manchester City becomes first football club to launch Facebook Messenger bot

Manchester City becomes first football club to launch Facebook Messenger bot

A user who searches for the club on Messenger and subscribes to its updates can follow news about transfers, new manager Pep Guardiola and what other social media users are saying. As well as news, the bot will push out photos, behind-the-scenes videos, phone wallpapers and match highlights. Unlike more customer service-oriented bots from retail […]

Myanmar Set to Become the World’s First Mobile-Only Market

Myanmar Set to Become the World’s First Mobile-Only Market

WPP Millward Brown, Myanmar (also known as Burma) and its former capital Yangon have released the BrandZ inaugural Spotlight on Myanmar study. The report uncovers critical business insights into the country, which is rated as the world’s fastest-growing economy, and looks at the evolving psyche behind Myanmar’s 51m consumers. The report concludes that the country […]

Unilever taps auto start-stop mobile video ads for billing transparency

Unilever taps auto start-stop mobile video ads for billing transparency

Unilever brands Knorr, Rexona and Magnum are pushing out mobile video ads with an auto start-stop function that are less intrusive for consumers while enabling the marketer to only pay for visible impressions. Ad transparency is a heated topic in digital marketing these days, with brands increasingly expressing frustration over not having a clearer picture […]

Apps now a “normal” part of Christian life

Apps now a “normal” part of Christian life

Apps available on mobile devices are now a normal part of Christian life, the Church of England has said as it plans to extend its’ own range of programmes for tablets and smartphones. The institution reports its’ range of apps, which try to support believers in things like Bible reading and prayer, have received more […]

IAB: 10% of UK mobile users are blocking ads

IAB: 10% of UK mobile users are blocking ads

One-in-ten UK mobile users are blocking ads according to the IAB, which has launched a study that further advises advertisers on how best to communicate with consumers on such devices. The study, conducted by Differentology, also attempts to advise marketers on how they can produce ads that better resonate with mobile users in a report […]

Starbucks adds shot of mobile to personality quizzes

Starbucks adds shot of mobile to personality quizzes

Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment. The coffee giant is sponsoring ads on Facebook to promote its newest mobile quiz, which consists of eight summer-themed questions designed to […]