Instagram Extends Videos to 60 Seconds

Instagram Extends Videos to 60 Seconds

Instagram is extending the maximum length for videos from 15 seconds to 60, and enabling users to create single videos from multiple clips. These changes follow a 40 per cent increase in time spent watching videos on Instagram over the past six months. Longer videos have been available to advertisers since February, but will now […]

Report Highlights the Millennial Opportunity on Mobile

Report Highlights the Millennial Opportunity on Mobile

64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. And perhaps unsurprisingly, 76 per cent are more willing to […]

Figures reveal mobile accounts for 51% of UK ecommerce sales

Figures reveal mobile accounts for 51% of UK ecommerce sales

For the first time ever smartphones and tablets accounted for over half of online sales in the United Kingdom. During the period November 2015 to January this year, 51 percent of UK online retail sales took place using smartphones and tablets. This is a significant increase on the 45 percent share recorded in the third […]

Facebook launches full screen vertical Canvas ads to boost mobile creativity

Facebook launches full screen vertical Canvas ads to boost mobile creativity

Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]

KitKat invents ‘mobile parking’ to launch Snap & Share bar

KitKat invents ‘mobile parking’ to launch Snap & Share bar

KitKat has promoted its new 11-finger Snap & Share bar with a special package sent to 120 innovative companies. The package developed by J.Walter Thompson London, included one of the bars and a mock parking lot for people to ‘park’ their mobile phones to enjoy a ‘phone-free’ break. The insight behind the work was that […]

Tapjoy Aims to Bring Nuance to Mobile Ad Mediation

Tapjoy Aims to Bring Nuance to Mobile Ad Mediation

Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]

Samsung unveil Unpacked campaign ahead of Mobile World Congress

The Drum

Samsung unveil Unpacked campaign ahead of Mobile World Congress

Samsung has unveiled its Unpacked campaign, created by agency 72andSunny, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress starting February 22. The video goes through a timeline of Samsung’s most notable innovations in technology, unpacking the brick phone down […]

Three to block mobile ads at European network level

Three to block mobile ads at European network level

Three is set to become the first major mobile network operator in Europe to block ads, after partnering Shine Technologies, a specialist in blocking mobile advertising. The company said the ad-blocking technology would be rolled out to all Three Group operators, beginning with the UK and Italy. Three also runs operators in Austria, Denmark, Ireland […]