iMobMedia & Pinsight Media team to provide data-driven ad solutions for global mobile operators

iMobMedia & Pinsight Media team to provide data-driven ad solutions for global mobile operators

iMobMedia announced it has teamed up with Pinsight Media to advance data monetization and insights-driven advertising for global mobile operators. The relationship will provide mobile operators and publishers throughout EMEA and Asia with new solutions to drive advertising revenue by combining powerful analytics and first-party data to create targeted audiences. “These new data-driven mobile advertising solutions offer […]

O2 looks to give mobile users ‘more control’ to block ads

O2 looks to give mobile users ‘more control’ to block ads

O2 is considering giving its users “more control” to reduce the number of ads they see on their mobile devices in a move that could encourage ad-blocking. Mark Evans, the chief executive of O2, Britain’s second biggest mobile operator, said at Mobile World Congress in Barcelona that users should have the right to block ads […]

Mozilla acquires Pocket developer Read It Later

Mozilla acquires Pocket developer Read It Later

Mozilla Corporation has completed the acquisition of Read It Later, Inc. the developers of Pocket. “Mozilla is growing, experimenting more, and doubling down on our mission to keep the internet healthy, as a global public resource that’s open and accessible to all. As our first strategic acquisition, Pocket contributes to our strategy by growing our […]

Ansible Unveil The MDEX, Ranking the World’s Most “Mobile Ready” Brands

Ansible Unveil The MDEX, Ranking the World’s Most “Mobile Ready” Brands

Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google, has launched the inaugural MDEX, ranking the world’s most “mobile ready” brands based on five dimensions across both mobile presence and performance. The MDEX’s framework was built and developed over a six […]

AOL Agrees Global Mobile Data Deal with Adsquare

AOL Agrees Global Mobile Data Deal with Adsquare

US mass media company AOL has entered into a global partnership with Adsquare, a mobile data exchange firm, to improve mobile audience mapping and targeting on its One platform. The agreement will see Adsquare’s mobile-first data – which covers 12 markets including the US, UK, Germany and France – built into AOL’s One programmatic platform […]

Ogilvy Australia Unleashes Freeze Frenzy Snapchat Game for KFC

Ogilvy Australia Unleashes Freeze Frenzy Snapchat Game for KFC

KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]

AdVoice Launches Telco Ad Network in India

AdVoice Launches Telco Ad Network in India

India’s advertisers can now access India’s largest inventory of targeted mobile audio ads through the continuously globally expanding AdVoice telco ad network. AdVoice enables advertisers to play audio ads to mobile callers. It replaces the call-waiting tone of Bharti Airtel subscribers who have opted in for the Reward Tunes service. AdVoice provides the technology, the […]

Shine Quits Ad-Blocking, Launches Ad Opt-In Service

Shine Quits Ad-Blocking, Launches Ad Opt-In Service

Shine Technologies is changing its name to Rainbow, leaving the ad-blocking market and recreating itself as a service with benefits for consumers and advertisers alike: an opt-in experience allowing web users to decide what ads they get. The move signals that the Israeli company is embracing advertisers, its previous enemy, developing the new product with […]

Blis teams up with Unacast to augment location data

Blis teams up with Unacast to augment location data

Blis, the global pioneer in advanced location data technology, is partnering with Unacast, the world’s largest network of proximity data and the creators of the Real World Graph, to provide brands greater understanding of who consumers are and how they behave both on- and offline along the path to purchase. These insights will improve attribution […]

comScore Launches Multi-platform Video Analytics Solution in UK

comScore Launches Multi-platform Video Analytics Solution in UK

comScore, Inc. announced the UK launch of Video Metrix Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed. This launch also includes the introduction of enhanced mobile video reporting for YouTube and its […]