Line partners with Folio for an in-app investment management portal

Line partners with Folio for an in-app investment management portal

Line Corporation, the Japanese subsidiary of South Korean internet company Naver Corporation, has entered into a ‘capital alliance’ with investment management firm Folio, which will see its service integrated into the Line messaging app. Following a Line investment in Folio, the pair will work to implement the service on the Line app – which now […]

New study reveals the cost of shutting down the internet for 22 countries worldwide

New study reveals the cost of shutting down the internet for 22 countries worldwide

New research by Website Builder Expert, the leading online resource for creating and launching your website, has revealed the countries with the most to lose if someone actually broke the internet. The study compares the most recent data on 22 countries with a substantial e-commerce presence, with eMarketer statistics to determine how much money each […]

Deloitte predicts UK technology sector trends for 2018

Deloitte predicts UK technology sector trends for 2018

 The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK technology sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018. Machine Learning: Bargaining Chips A surge in deployment of FPGAs (field programmable gate arrays) and ASICs […]

Blippar partners with Magnum for Singapore AR campaign

Blippar partners with Magnum for Singapore AR campaign

AR (augmented reality) technology company Blippar has teamed up with Unilever’s Magnum ice cream brand and Mindshare to launch its first Asia-Pacific campaign using its AR digital placement (ARDP) unit. The ‘Make My Magnum’ experience allows users to create their own personalised Magnums—by selecting from a list of 18 toppings—on their smartphones using Blippar’s ARDP. […]

How to combat Mobile Device Fraud: Is Blockchain the answer?

How to combat Mobile Device Fraud: Is Blockchain the answer?

Identifying mobile fraud in the mobile ecosystem can be a challenge for advertisers and Agencies alike. We are seeing increasingly more new fraud methods designed to exploit the system, such as Install Fraud and Click Fraud. DeviceID Reset Fraud has recently been launched by mobile attribution and marketing analytics platform AppsFlyer to give the advertiser […]

Hike brings internet to smartphones, without mobile data

Hike brings internet to smartphones, without mobile data

Mobile messaging service Hike just launched Total, a new service that lets Android users in India make payments to businesses and transfer money, read news, book train tickets, and chat with their contacts on the platform – all without mobile data. The company, which claims 100 million users on its platform, has been working for […]

Uber rival Grab acquires Indian startup to bulk up its mobile payment platform

Uber rival Grab acquires Indian startup to bulk up its mobile payment platform

Southeast Asian ride-hailing firm Grab today said it has acquired Bengaluru-based payments startup iKaaz to strengthen its payments platform. Grab, which competes with the likes of US-based Uber, said the “rich functionality of iKaaz mobile payments platform and its experienced leadership team will accelerate feature development and partner integration of GrabPay (its payments platform)”. It, […]

BMW acquires Parkmobile parking app to help tackle city traffic

BMW acquires Parkmobile parking app to help tackle city traffic

BMW has acquired Parkmobile, an app that provides guidance and services for those looking for parking in North America, including on-street and garage parking payments and spot reservation. BMW Group had already held a minority investment in the company, and owned its Parkmobile Group Europe affiliate, but today it increased its holdings to reach majority […]

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany. The ​service, ​which ​expands ​Nielsen’s ​current ​measurement  coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web  browsers, ​will ​now ​provide ​marketers ​independent ​and  comprehensive cross-device ​measurement ​of ​advertising  audiences ​on ​YouTube ​across […]