Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

Viral #ManBoobs4Boobs campaign raises MACMA’s social media followers by 20,000

The nonprofit organization, MACMA, won a mobile gold award at the 2016 Cannes Lions International Festival of Creativity, for its innovative campaign to help women learn how to examine themselves for breast cancer. With the help from David Buenos Aires in Argentina, they chose a more unconventional route. MACMA, in partnership with David Buenos Aires, […]

New Mobile Advertising Platform Enables Fast Production of Good Quality Interactive Mobile Ads

New Mobile Advertising Platform Enables Fast Production of Good Quality Interactive Mobile Ads

Founded in 2015 by Nexd, AdCanvas is a mobile advertising platform that enables media agencies to quickly create high quality, lightweight, interactive advertisements that incite higher click through and engagement rates. The need for efficient and engaging mobile advertising platforms is increasing as the trend towards consuming content on mobile devises develops. Previously, HTML5 was […]

Peruvian Red Cross experienced an 1800% increase in potential donors with ‘Hashtags for Life’ Campaign

Peruvian Red Cross experienced an 1800% increase in potential donors with ‘Hashtags for Life’ Campaign

Hashtags for Life, a social media campaign to help expand the Red Cross‘ donor database in Peru, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. With a population of over 30 million people, and yet only 1250 registered blood donors, Peru faced a potential catastrophe incase of emergency. […]

The New York Times collaborate with Google for virtual reality project – NYT VR

The New York Times collaborate with Google for virtual reality project – NYT VR

The New York Times in partnership with T Brand Studio, Google, GE, and Mini, won the mobile category’s Grand Prix award at the 2016 Cannes Lions International Festival of Creativity for its integration of virtual reality smart phone technology and Google cardboard headsets to provide its readers with an unprecedented virtual reality experience. NYT has […]

Sweden Creates the World’s First Telephone Number For the Country

Sweden Creates the World’s First Telephone Number For the Country

At the 2016 Cannes Lions International Festival of Creativity, the Swedish Tourist Association along with creative agency INGO Stockholm, won a gold award in the mobile category for their creation of The Swedish Number, which allows people from other countries to call any Swede who has downloaded the Swedish Number App. In 1766, Sweden was the first country […]

Serviceplan Group develops a free German course for refugees – WhatsGerman

Serviceplan Group develops a free German course for refugees – WhatsGerman

WhatsGerman, a language course based on the already existing digital platform, WhatsApp, won the mobile category’s gold award at the 2016 Cannes Lions International Festival of Creativity. WhatsGerman is a language course that is delivered through the messaging platform WhatsApp, and is directed towards the large number of refugees that entered Germany in 2015. Germany […]

AppLift Launch DataLift 360, first platform to unify app advertising across the entire app lifecycle

AppLift Launch DataLift 360, first platform to unify app advertising across the entire app lifecycle

AppLift — a mobile ad tech company — officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention. According to a company statement, DataLift 360 enables mobile marketers to access and target desired users through seamless and unified connections […]

New smartphone app shows how cancer treatments work

New smartphone app shows how cancer treatments work

Cancer Research UK scientists have launched a new app, Tumour Takedown, for smartphones and tablets that shows how some cancer treatments work. The new app, developed in collaboration with Centre of the Cell, was unveiled at the Royal Society Summer Science Exhibition. It allows the public to test out three different cancer therapies on a […]

Banks to trial payments using Facebook and Twitter accounts

Banks to trial payments using Facebook and Twitter accounts

Bank customers may soon be able to exchange money on social media on Facebook or Twitter. Following a trial in Singapore in 2017, the service would allow people to wire money by selecting their Facebook or Twitter account instead of entering a bank account number and sort code. The service will bring together 20 banks to allow […]

The World’s First Augmented Reality Fine Artist

The World’s First Augmented Reality Fine Artist

30 year old artist Scarlett Raven unveils her ambitious, groundbreaking visual arts experience, The Danger Tree this summer. Scarlett is the first oil painter to work in the exciting world of augmented reality and reveals the deeply personal process of creating her multi-layered, experiential art. Working exclusively with Blippar, world leaders in the field of augmented […]

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