Samsung unveil Unpacked campaign ahead of Mobile World Congress

The Drum

Samsung unveil Unpacked campaign ahead of Mobile World Congress

Samsung has unveiled its Unpacked campaign, created by agency 72andSunny, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress starting February 22. The video goes through a timeline of Samsung’s most notable innovations in technology, unpacking the brick phone down […]

Peugeot claims UK first with vibrating mobile ads

Peugeot claims UK first with vibrating mobile ads

Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving. Touch technology within the ad simulates the experience of driving a car on the user’s mobile phone. A […]

Nokia unveils the fruits of its post-mobile strategy – a $60,000 VR camera for filmmakers

Nokia unveils the fruits of its post-mobile strategy – a $60,000 VR camera for filmmakers

Former mobile giant Nokia is looking to pivot its offering into Hollywood with its recently announced OZO virtual reality camera. The communications specialist, having sold its mobile production unit to Microsoft in 2014, is hoping to trump several tech start-ups working on VR capture devices with the $60,000 OZO camera. The Helsinki-based company is courting […]

Samsung creates mystery VR trail on mobile for Rihanna fans with clues to new album release date

Samsung creates mystery VR trail on mobile for Rihanna fans with clues to new album release date

Samsung has partnered with Rihanna for a new campaign teasing the release date of her forthcoming album through an immersive online experience. Those curious to know when the pop star will release her eighth studio album, titled ‘Anti’, will have to successfully complete a number of cryptic puzzles on antidiary.com using their mobile devices to […]

AMV BBDO Takes Us to Kitten Kollege for Adorable New Whiskas Campaign

AMV BBDO Takes Us to Kitten Kollege for Adorable New Whiskas Campaign

Kitten Kollege is an innovative new campaign for Whiskas, created by AMV BBDO in a unique collaboration with Google and Mediacom. The Youtube channel hosts creative content designed for mobile with the aim of entertaining and educating current and prospective kitten owners. The content has been developed with College Humour – experts in online comedy […]

Disney App Transforms Colouring Books into 3D Experiences

Disney App Transforms Colouring Books into 3D Experiences

Disney Research, the company’s technology arm, has revealed a new app that can track and capture real-time images from a mobile device’s camera, then map them onto a 3D surface, creating an AR character that gains colour as an accompany book is filled in. The app is still in the development phase and isn’t yet […]

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into […]

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