Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population. CAMPAIGN […]

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive site, which launches to coincide with the start of the 2016/17 Premier League season, is the result of Watford FC’s first partnership with global digital experience design agency Critical Mass,following a […]

Instagram Unveils New Tools for UK Businesses

Instagram Unveils New Tools for UK Businesses

Instagram has launched a new series of tools for businesses in the UK and across EMEA, bringing developments that have previously been limited to the US to a new wave of brands and marketers looking to use the social network in Europe and beyond. Over 200,000 advertisers now use Instagram to connect with consumers, and […]

Domino’s beats Pizza Hut to launch Facebook Messenger bot

Domino’s beats Pizza Hut to launch Facebook Messenger bot

Above: Domino’s Facebook Messenger Bot   Image Credit: Paul Sawers / VentureBeat Domino’s is the latest company to embrace the bot revolution, with the launch of a pizza-ordering bot for Facebook Messenger. Launching initially in the U.K. and Ireland only, “Dom” is touted as an “artificially intelligent customer service whiz,” according to the press release, and […]

SpringHill Suites by Marriott Launches First-to-Market Mobile Programmatic Interscroller

SpringHill Suites by Marriott Launches First-to-Market Mobile Programmatic Interscroller

SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands. The subsidiary of Marriott International teamed up with video advertising and digital display platform Celtra, […]

Pushing the boundaries of the mobile web – AKQA’s “La French Touch”

Pushing the boundaries of the mobile web – AKQA’s “La French Touch”

INSIGHT For their 300th anniversary, Martell wanted to unveil a new La French Touch limited edition that showcases L’Art de Vivre in a contemporary way. IDEA AKQA were tasked to bring people on an unexpected journey by creating unique packaging that transforms into an interactive 360° mobile experience. The user guides the Martell Swift by […]

Pokémon Go smart sneaker concept lets you play using your feet

Pokémon Go smart sneaker concept lets you play using your feet

If you thought you’d seen every Pokémon Go accessory possible, think again. We present to you: Pokémon Go-enabled sneakers! The idea, which is still a concept at this stage, was created by New York-based start-up Vixole, a company working on “smart sneakers” with embedded LED displays and sensors. On Vixole’s website, the smart sneakers are […]

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