AKQA developed a creative strategy to capture the unique in-game world of a Nazi-occupied 1960s America through Nazified pop culture. led the design and production of the game’s identity, including logo, key art, packaging, and supplementary art, as well as the entire Collector’s Edition of the game centered around our Elite Hans concept. The game […]
British sweet manufacturer Swizzels has given its iconic Love Hearts sweets a digital makeover with the launch of an emoji-themed range. As emojis become a globally-recognised way of communicating, 11 of the nation’s favourite emojis now feature alongside Love Hearts’ traditional messages, making Love Hearts history. To support the launch, Swizzels has created an on-pack […]
W. L. Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, has partnered effective immediately with AKQA, an international agency known for its work with a wide range of global consumer brands. The GORE-TEX brand has long been viewed as a pioneer in its industry. Based on […]
Just in time for Halloween, comes a new terrifying, 360 ̊ experiential advocacy short, The Killer, in support of Spitalfields Crypt Trust. Released on YouTube and live event, The Killer, is a dark and disturbing VR psychological thriller, forcing viewers to not only lose themselves in the storyline but to become the storyline, seeing the […]
What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]
The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising […]
A Mobile Campaign for Johnnie Walker (Diageo Colombia) by Adsmovil and OMD The huge challenge was to find the best way to engage with the Target and deliver a relevant message at the same time. All of this whilst the target was enjoying the Party they were invited to purchase Johnnie Walker Red. For this, […]
Oxford Orders, a city first food and retail ordering network, launches for the residents and businesses of Oxford today. The online and mobile based platform is the first in a series of local marketplace solutions intended to promote regional industry by bringing restaurants and businesses together under a single e-commerce platform. Unlike traditional aggregators that […]
More of us are having lunch at our desks than ever before, or eating ‘on the move’ as we go about our hectic lives. Research shows that many of us opt for a pasty or sandwich (Kantar) – often the same one every day, as inspiration deserts us while perusing the supermarket shelf. ‘Meal deals’ […]
McDonald’s, in partnership with DDB Group Hong Kong, have created a box of six 24-carat gold Chicken McNuggets for customers to try to steal. In order to re-ignite people’s excitement for Hong Kong’s most iconic chicken treat, award-winning creative agency DDB Group Hong Kong has brought back McDonald’s infamous nugget-sauce stealing character, Jack the Dipper. […]