Fidzup Brings Mobile Marketing Insights to Brick-And-Mortar Stores

Fidzup Brings Mobile Marketing Insights to Brick-And-Mortar Stores

Retail performance mobile marketing expert Fidzup recently announced it raised $3.7 million in a new funding round with venture capitalists Cap Horn, Turenne Capital and existing investors. The Paris-based company brings mobile programmatic advertising to physical stores. “All of the big players in the app-tech industry have built their platforms to optimize and measure how […]

Marketron Partners with Cuebiq, Bringing Real-Time Foot Traffic Attribution to Media Companies

Marketron Partners with Cuebiq, Bringing Real-Time Foot Traffic Attribution to Media Companies

Marketron, the leading provider of business software solutions and services for the media industry, announced a strategic partnership with location intelligence company Cuebiq for use of its real-time foot traffic attribution offering, VisitQ Real-Time, for advertising campaigns Marketron is running for its media partners. “With over 90% of retail transactions occurring offline in the physical […]

Facebook Workplace launches a new platform to compete in the work-app wars

Facebook Workplace launches a new platform to compete in the work-app wars

The chat war for business customers just got hotter as Facebook announced that it has launched a platform for Facebook Workplace, a product with many of the same features as Facebook but for internal company communication. Businesses will now be able to pull into Facebook Workplace software-as-a-service (SaaS) solutions, customer relationship management (CRM) software, and […]

Branch Introduces Deep Linked Feeds for Dynamic Ads

Branch Introduces Deep Linked Feeds for Dynamic Ads

Mobile linking platform Branch has launched a new solution that enables advertisers to easily integrate deep links into their product feeds in dynamic ad campaigns, instantly delivering consumers to content within native apps. The new solution lets advertisers creates mobile-optimised links for product feeds at scale that take consumers to ad content in the app […]

Kodak Opens ‘The Kodakery’ to Launch Ektra Smartphone

Kodak Opens ‘The Kodakery’ to Launch Ektra Smartphone

Kodak has opened a pop-up shop in London’s Soho called The Kodakery as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first smartphone which went on sale for the first time this week. The Kodakery will be open until Friday 23rd December and will showcase Kodak products and branded goods alongside […]

The Mobile Majority Acquires Gimbal

The Mobile Majority Acquires Gimbal

The Mobile Majority, a data monetization and mobile media execution solution announced that it has acquired Gimbal, the leading enterprise-grade mobile engagement and location intelligence platform used by some of the world’s largest brands, retailers, advertisers, venues, and out-of-home (OOH) networks. Gimbal’s sophisticated location services infrastructure and data will help The Mobile Majority’s clients and […]

YouAppi: Native App User Acquisition Ads Outperform & Out Convert Other Mobile Ad Units

YouAppi: Native App User Acquisition Ads Outperform & Out Convert Other Mobile Ad Units

YouAppi, a leading mobile growth marketing platform for premium mobile brands, is announcing research based on hundreds of mobile user acquisition campaigns in 2016 proving that native mobile user acquisition ads outperform, and more importantly, convert better than other mobile ad units. Despite the challenges of customizing native ads to match the look and feel […]

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

BBR Saatchi & Saatchi Reveals The Vertical Blind Spot for Ford

[KGVID]http://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]