Written by Georgie Kemp, SEO Executive at the multi-award winning digital marketing agency, Impression.
In the first quarter of 2019, 22% of UK households were reported to own a voice-controlled assistant, such as a Google Home, Amazon Alexa or Microsoft’s Cortana. What is voice search? To put it simply, voice search is a type of speech recognition technology that allows users to search for a query or question via […]
Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research. The ‘Accuracy in the Age of Voice Search’ Report by Yext found that 35% of consumers have discovered opening hours displayed online have been inaccurate upon checking […]
Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research. The study, from Greenlight Digital, indicates that widespread adoption of voice search shows no sign of slowing, with forecasts of 70% year-on-year growth of smart […]
Google is readying a major push into the home connected devices market with its own iteration of the Amazon Echo. The Alphabet company is reportedly working on an Internet of Things device that will work off of its search and voice assistant technology. Codenamed ‘Chirp’, the portable speaker is said to resemble its OnHub wireless […]