Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Circles.Life has unveiled a new campaign aimed at shifting perceptions of mobile users experience and shedding new light on what it means to be ‘data deprived’. The campaign was conceptualised from the insight that no matter how cutting-edge a new smartphone is, as major mobile brands across the globe announce their latest flagship phones, it […]
Legoland has launched what it calls a location-based GPS adventure for kids in order to keep the whole car happy on road trips to Legoland in Winter Haven, Florida this spring and summer – and beyond. The interactive theme park for kids developed the experience, Quest to Legoland, in conjunction with Google and marketing and […]