Ford has its sights set on operating its own self-driving car network “at scale” by 2021, opting to run its own service as opposed to selling its technology to a transportation platform. The automaker is already testing a service with Domino’s and Postmates in Miami, which sees consumers offered a discount if they are happy […]
Spotify and Hulu have linked up once again, this time offering customers in the US the chance to pay a single monthly subscription to enjoy both services. The $12.99-a-month subscription bundle combines Spotify Premium with Hulu’s Limited Commercials service giving subscribers access to ad-free music streaming and a video streaming library of over 75,000 TV […]
Uber has teamed up with peer-to-peer car-sharing service Getaround to launch a new product made for those who’d rather have the whole vehicle to themselves. The company’s new offering is called Uber Rent, and it will give you a way to find, rent and unlock cars listed on Getaround’s platform from within the Uber app. […]
PayPal is looking to expand into something closer to a real bank, according to a report in The Wall Street Journal. It’s beginning to roll out more traditional banking services to customers, including ATM-compatible debit cards, direct depositing paychecks, and FDIC insurance. How PayPal can actually do this is fascinating since it doesn’t actually have […]
Over $46 billion will go to programmatic advertising in the US in 2018, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels in 2018. “Significant momentum behind programmatic ad buying now focuses on its rich audience targeting […]
Regal Entertainment Group, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, introduces Moviebill, a new collectible movie magazine featuring an interactive augmented reality (AR) platform. For the first time in April, moviegoers can access exclusive augmented reality content by downloading the award-winning Regal mobile app and […]
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months. Those are the findings of a new survey from the ANA (Association of National Advertisers) on how ANA members […]
Windermere Real Estate, the largest regional real estate company in the Western U.S. announced that it has launched a new automated advertising service for high-end listings in the company’s Premier Properties program in Oregon and Southwest Washington. The program will serve the nearly 1,200 agents from more than 60 of the company’s offices in this region. “This partnership […]
Nike plans to test a mobile app that will recognize shoppers when they enter stores, let them scan for product availability in their area and check out and pay without waiting in line. CEO Mark Parker announced the plans recently in an earnings call that said the company’s sales grew 7% to $9 billion in fiscal […]
Snapchat is continuing its focus on location-based advertising initiatives. The app is rolling out three new ad tools, two that include location-based targeting options and an in-store analytics tool that lets advertisers track traffic at their brick-and-mortar locations. Location Categories Of the two new location-based ad features, the first is a location category filter. Advertisers […]