Unity Partners with Google’s AdMob to Boost Mobile Game Advertising

Unity Partners with Google’s AdMob to Boost Mobile Game Advertising

Unity Technologies, creator of the real-time 3D development platform, announced a strategic partnership with Google’s mobile advertising business, AdMob, that will change the way advertisers reach gamers on-the-go and help mobile game developers monetise their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access […]

Lionsgate and Unity want to play a game with Jigsaw ‘virtual room’ ad

Lionsgate and Unity want to play a game with Jigsaw ‘virtual room’ ad

Film studio Lionsgate and Unity Technologies, the leading creation engine for gaming and interactive entertainment, have partnered to create a first-of-its-kind virtual reality ad to support the release of Jigsaw, the latest film in the blockbuster Saw horror franchise. Built using Unity’s engine, the Jigsaw ‘Virtual Room’ interactive ad will surface in VR apps made using Unity, and will enable […]

Unity Selected as Zynga’s Exclusive Mobile Game Rewarded Advertising Partner

Unity Selected as Zynga’s Exclusive Mobile Game Rewarded Advertising Partner

Unity Technologies, the largest global development platform for creating 2D, 3D, VR and AR games, announced it will exclusively power Zynga Inc.’s mobile game rewarded advertising. The partnership gives Zynga access to Unity’s world class advertising platform, which serves more than 25 billion ad requests per month to more than 1 billion unique users around […]