To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing […]
Unity Technologies, creator of the real-time 3D development platform, announced a strategic partnership with Google’s mobile advertising business, AdMob, that will change the way advertisers reach gamers on-the-go and help mobile game developers monetise their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access […]
Film studio Lionsgate and Unity Technologies, the leading creation engine for gaming and interactive entertainment, have partnered to create a first-of-its-kind virtual reality ad to support the release of Jigsaw, the latest film in the blockbuster Saw horror franchise. Built using Unity’s engine, the Jigsaw ‘Virtual Room’ interactive ad will surface in VR apps made using Unity, and will enable […]
Unity Technologies, the largest global development platform for creating 2D, 3D, VR and AR games, announced it will exclusively power Zynga Inc.’s mobile game rewarded advertising. The partnership gives Zynga access to Unity’s world class advertising platform, which serves more than 25 billion ad requests per month to more than 1 billion unique users around […]
Mobile gaming is enjoying unprecedented annual growth across the board racking in more revenue than the global box office takings from the leading movies, according to data from SuperData Research and Unity Technologies. In 2016, the global mobile market generated $40.6bn in revenue on the back of 18% annual growth (a mammoth spurt which saw […]