The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio coverage to social media, registering over 750,00 views and generating direct engagement with just under 60,000 fans. The Wimbledon Radio Channel, the organisation’s live radio broadcast of […]
Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]
Meetrics‘ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the same level as Q1. Values for banner advertising decreased by one percentage point to 58% in the same period. Philipp von Hilgers, Managing Director and Co-Founder of Meetrics said: “The UK market has historically been in last place for viewability, but optimisation […]
Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]
I’ve got a problem with the Internet of Things. Here it is: it’s too big. A bit like our old frenemy Big Data, where it now seems that all data is big. I accept that the definition of IoT includes all connected devices and vehicles. What’s driving me mad is that we single out separate […]
Honor, a trendy, young and innovative smartphone e-brand, kicks off a series of partnerships with young emerging contemporary artists around the world, as part of its latest global creativity campaign ‘Honor Your Creation’. Clara Bacou, a UK-based digital technology artist will be the first to take part in the collaboration. “Honor has always been creative […]
The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London on July 18. The Virtuo app was hand selected by the Apple team as App of the Day on July 14, which generated thousands of installs ahead of the launch. Already available in […]
Granular interests and lifestyle targeting on social media platforms such as Facebook and LinkedIn have always previously trumped that available on Google AdWords, until now. Although keywords and basic demographic data were the main ways to reach target audiences, recent developments now mean that Google’s ‘in-market’ audience targeting for search, and ‘life events’ for video […]
Google has launched a job searching service in the UK, following its rollout in the US, offering users local results if they’re looking for a new role. A number of large job listing sites have signed up as partners for the launch, including Reed, Haymarket, CV-Library, and Gumtree, and roles advertised on these sites will […]
As the UK heatwave continues with predictions of the driest ever June, water companies have urged Brits to shower in four minutes or less to help conserve water; but how do you time your shower to no more than four minutes? If you are an England fan then you can listen to ‘Three Lions (Football’s […]