Hulu Unveils New Pause Ad Experience

Hulu Unveils New Pause Ad Experience

Part of becoming the #1 choice for TV, both in and out of the home, means also building the most innovative ad experiences for consumers and brands. Just as consumers’ viewing habits have evolved, their expectations for advertising have also changed. Viewers no longer accept an irrelevant, intrusive ad experience and appreciate when brands tell […]

PeerLogix teams with SoMo Audience to create OTT-based private marketplaces within the mobile space

PeerLogix teams with SoMo Audience to create OTT-based private marketplaces within the mobile space

PeerLogix, the go-to audience discovery platform for the OTT/streaming TV landscape, announced a partnership with SoMo Audience, one of the largest mobile ad exchanges. The partnership will allow SoMo’s mobile media buyers to target audiences through private marketplaces based on PeerLogix’s OTT engagement data, sourced from of over 170 million viewing households and sortable by title, […]

57% of UK consumers would stop watching Netflix if ads were introduced, say AudienceProject

57% of UK consumers would stop watching Netflix if ads were introduced, say AudienceProject

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of […]

Teenagers to boost household video subscriptions over next five years, according to Deloitte

Teenagers to boost household video subscriptions over next five years, according to Deloitte

Households in developed countries are set to have at least three separate TV and video subscriptions by 2023, as teenagers increasingly become account holders alongside the adults they live with, according to Deloitte. On average, UK children receive £11.20 in pocket money each week, while pay TV subscriptions tend to start at around £5 per […]

CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions

CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions

Cyber Communications Inc. (CCI) and SpotX have inked a deal which will see the adtech platform bring its programmatic solutions to television networks in Japan. The deal will see the country’s main broadcasters like Nippon Television Network Corporation, TV Asahi Corporation, Tokyo Broadcasting System, Fuji Television Network and TXN Network adopt SpotX’s solutions for video […]

SpotX will now use Nielsen connected TV data to measure campaigns

SpotX will now use Nielsen connected TV data to measure campaigns

Supply side ad platform SpotX said it will be using Nielsen audience data for connected TV to evaluate ad campaigns that buy spots in programming on both traditional TV and over-the-top programming. With viewing through connected devices rising, SpotX said it is increasingly important for advertisers to understand their total campaign audience. SpotX will take […]

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