Lucid And The Trade Desk Power Advertiser’ Brand Impact
Lucid And The Trade Desk Power Advertiser’ Brand Impact
BidSwitch Adopts The Trade Desk’s Unified ID Solution
BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. As part of the integration, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all of the demand-side platforms (DSPs) […]
Brands have identified the opportunity for significant marketing spend in China, according to The Trade Desk
China will be the next frontier of growth for European brands, according to new research published by The Trade Desk – with brands committing big spend to the market. Over half (53%) of the senior brand marketers surveyed in the UK, France and Germany confirmed that China represents a significant growth opportunity, with an additional […]
Drawbridge extends cross-device partnership with The Trade Desk to address TV
Drawbridge, a leading people-based identity management company, announced that it is enhancing addressability and measurement on TV by deepening its cross-device data integration with The Trade Desk, a global technology platform for buyers of advertising. Brand and agency clients using The Trade Desk Platform can use Drawbridge’s Connected Consumer Graph to extend their first-party mobile […]
ADYOULIKE and the Trade Desk Announce New Integration that Brings Premium Programmatic Native
ADYOULIKE, a leading in-feed native advertising platform, has announced an expanded collaboration with The Trade Desk, a global technology platform for buyers of advertising, to deliver in-feed native videos programmatically across the ADYOULIKE publisher portfolio. This expanded integration builds upon the existing OpenRTB 2.3 with The Trade Desk and ADYOULIKE which was announced in October 2016. […]
Adyoulike and The Trade Desk announce global programmatic native advertising collaboration
Adyoulike, the European leader in native advertising technology revealed a new integration with The Trade Desk, Inc., a global technology platform for buyers of advertising. Adyoulike’s native advertising supply side platform (SSP), using the OpenRTB 2.3 standard to deliver in-feed native content programmatically, has integrated with The Trade Desk’s platform to further expand the digital […]
The Trade Desk Partners with Spotify and More for Audio Programmatic
Ad tech firm The Trade Desk has partnered with Spotify, Triton Digital and AdsWizz in order to bring fully programmatic digital audio inventory to its customer base. With more consumers than ever before accessing streaming audio via their mobile device, digital audio is a growing channel for advertisers, and programmatic buying can give marketers access […]