The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio coverage to social media, registering over 750,00 views and generating direct engagement with just under 60,000 fans. The Wimbledon Radio Channel, the organisation’s live radio broadcast of […]
Speaking June 15 as Wimbledon launched its digital strategy for 2016’s tournament, Desmond acknowledged the impact of social in gaining a younger audience for tennis. He said the Wimbledon mobile website saw visits up 125% to 5.6m last year, while ‘likes’ on Facebook grew 55% (to 3.3 million) and ‘followers’ rose 74% (to 2.2 million) […]
Snapchat has signed a multiyear deal to share live moments from Wimbledon, including user footage from the men and women’s finals. The partnership comes as the social giant has revealed its British user number for the first time, claiming that it now has 10 million active daily users in the UK, which makes Britain its […]