Deloitte research has found that 12% of UK smartphone users, approximately 5.8 million people, said they would switch to a 5G network as soon as it becomes available. In new findings published ahead of the Media and Telecoms 2019 & Beyond conference, 19% of smartphone users, around 9.2 million, said they would switch to a 5G […]
The telecoms industry is fast emerging as a digital transformation and application services trailblazer, according to new research from F5 Networks. Against a backdrop of 5G imminence, the fifth annual State of Application Services report indicates that as many as 80% of telecoms professionals are currently executing on digital transformation plans. This is well ahead of 69% […]
More than half (53%) of 16-75-year-olds in the UK use their smartphones while walking – the equivalent of around 22 million people – according to the latest research from Deloitte. For younger consumers aged 16-24, the proportion rises to 74%. Worryingly, more than 4.5 million people (11% of respondents) also admit to using their smartphones while […]
If the future of advertising is mobile-led, then O2-owner Telefonica’s measured attempt to control the delivery of ads across its network spotlights the power it could wield in a market dominated by Facebook and Google. There aren’t many mobile operators that don’t harbor a similar ambition, though like the Spain-based provider – the bulk of […]
Mobile messaging app Line has announced a series of new features that will give businesses and developers the ability to create chatbots. As well as creating new technology and opening up to the developer community via a new messaging API, Line will be actively encouraging people to build valuable chatbots via a financial reward. The […]
China Mobile has extended its relationship with Leo Burnett by appointing it as its creative agency. The decision was made after a five-way pitch in December and extends the work Leo Burnett was already doing on China Mobile’s ‘and’ branding and 4G business. The relationship has been extended to create the national communication strategy and […]