Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading conversational advertising platform, Cavai. In June, Nordea was launching a major advertising campaign, looking for ways to achieve ‘stand out’ versus competitors. Steffen Svartberg, CEO […]
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their ‘Martech: 2020 and Beyond‘ report, published on October 14. For […]
Standard Cognition, an autonomous retail startup which helps retailers compete with Amazon’s checkout-free stores, has purchased the assets of automated kiosk startup DeepMagic. DeepMagic’s computer vision technology enables people to swipe their payment card upon entering kiosks or stores, pick up what they’re there for, and walk out without having to visit a checkout. Some of […]
Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the acquisition of Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from leading Japanese marketing agency CyberZ. The move cements Adjust’s commitment and investment in the country’s highly sophisticated mobile economy. F.O.X was the first tool developed in Japan […]
Over the past seven and a half years, the Subscription Economy has continued to thrive, growing more than 350 percent, as consumers increasingly demand access to convenient, digital services over the ownership of physical products. The latest edition of the biannual Subscription Economy Index from Zuora – the leading cloud-based subscription management provider – has […]
To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) football season, Etihad Airways – the club’s official shirt and stadium sponsor – took the opportunity to create a unique fan experience and drive engagement using the power of augmented reality (AR). Etihad Airways worked with Snapchat and its regional Lens Studio Partner, Tactical, to conceptualize and […]
TripAdvisor, one of the world’s largest travel information platform, announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram. This off-platform media solution is guided by traveller and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor’s website and app. TripAdvisor Connect helps advertisers leverage the power of the […]
Twilio, the leading cloud communications platform, announced that it has joined the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG). M3AAWG is the premier industry group dedicated to combating bots, malware, spam, viruses, denial-of-service attacks and other online exploitation across platforms, including mobile, email, voice and emerging platforms such as social messaging. M3AAWG leverages the depth […]
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts, published on October 7. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn. Social media […]
BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. As part of the integration, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all of the demand-side platforms (DSPs) […]