Mobile advertising platform Tapjoy has added dozens of big name apps to its network including Voodoo’s Helix Jump, PerBlue Entertainment’s Disney Heroes: Battle Mode and Ludia’s Jurassic World Alive, for which it has been named exclusive advertising provider. The new additions enable Tapjoy’s ad platform to reach around 780m mobile consumers a month, generating an average of more than 40m completed […]
Tapjoy has introduced Interactive End Cards to its suite of advertising capabilities. The end cards appear after a rewarded video ad and allow viewers to tap, slide, and move their phone around to interact with the screen. These screens can also include links off to other services. Twentieth Century Fox made use of these interactive […]
Mobile ad-tech platform InMobi has signed an exclusive partnership with Tapjoy, a US-based mobile advertising and app monetization platform to monetize Tapjoy’s inventory in India. InMobi said that this deal will enable Indian advertisers to expand their reach across several global mobile gaming apps beyond its 135 million unique devices in India. The terms of […]
Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]