79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s Project Brand Integrity
TAG Outreach Prompted Reduction In AD Spend By Most Brands Advertising On European Pirate Sites
80% of people in the US would reduce or stop buying a product if advertised next to extreme or dangerous content online, according to a study from the Trustworthy Accountability Group (Tag). Along with the Brand Safety Institute (BSI), Tag surveyed 1017 people, testing how a range of hypothetical situations involving ad misplacement would impact […]
Six of the top advertising exchanges have come to a mutual agreement, promising to clean up the programmatic buying experience by being more efficient, transparent, and fair. An open letter signed by Rubicon Project, OpenX, Pubmatic, Sovrn, SpotX and Telaria speaks of a commitment “to unleashing the full potential of programmatic advertising” by providing transparent marketplace principles for […]
AdColony, the ad quality video marketplace, today announced the company has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification reaffirms AdColony’s continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. “Advertisers deserve to know that the campaign reporting they […]
The two leading cross-industry standards bodies in the UK and US today announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption. The Joint Industry Committee for Web Standards (JICWEBS) will continue to drive brand safety efforts in […]