In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% […]
Mobile phones are expected to be in the hands of 66% of the world’s population by 2022, with mobile device usage slated to reach 5.5bn users by then. That is almost double the total number of users (2.8bn) in 2008, according to a report by Forrester, with up to 3.8bn new users predicted during the next five years, crossing […]
The preparations for the Rio 2016 Summer Olympic Games are well documented, from building infrastructure to battling corruption, pollution, and disease. But as the Games wind down, a different kind of work begins: analysis to understand what this year’s Summer Olympics can teach us about consumer engagement. Leading up to this summer’s Olympics, Phunware conducted […]
London Drugs has launched a new Photolab app that allows free and easy upload and printing of photos direct from a mobile device and social media accounts. “The Photolab app was designed to satisfy Mobile Phone and Tablet users’ growing appetite for easy mobile printing from their personal devices while they are in “the moment” […]
Samsung has launched a new video campaign to promote its new TabPro S hybrid laptop, recruiting popular food blogger Jack Monroe. The campaign aims to capture the different ways the tablet PC can be used by real people. Created by Cheil UK, the campaign is themed around the idea of ‘empowering you,’ championing the younger […]