PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released a commissioned study conducted by Forrester Consulting, which found that buyers are allocating nearly a quarter of digital advertising budgets to mobile apps to capitalize on increased targeting and customer engagement, despite concerns about in-app fraud and measurability. The findings of this […]
As millennials continue to become the dominant force in the retail market, new research by retail and telco technology expert Conversity has revealed that this shift is having a gradual but hugely significant impact on the expectations that consumers have when it comes to customer service. The research – which polled 1,000 consumers from across […]
Amazon.com is the eCommerce brand with the biggest absolute improvement in organic search performance on Google over the course of 2018 according to the data from search and content optimisation platform, Searchmetrics. Second on the list was online marketplace, etsy.com. Online marketplace, aliexpress.com, which is owned by Chinese multinational, Alibaba, makes number ten with a 236% […]
We Are Social, the socially-led creative agency, in collaboration with Hootsuite, the world’s leader in social media management, released their Digital in 2019 report, examining social media and digital trends around the world. Delving into data from across more than 230 countries and territories, the 8th annual report finds 367m more people came online globally […]
According to a new study, obtaining and responding to consumer sentiment is crucial to optimising the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics. The Sentiment Driven Consumer Journey, research conducted by MAGNA, IPG Media Lab and ViralGains, the industry’s only video ad journey platform, takes a deep […]
New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can browse their […]
The explosion of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetisation technologies among both content owners and advertisers. The targetability, personalisation capabilities, and interactivity offered by online video advertising solutions are expected to drive the $30 billion market toward $120 billion by 2023. Frost & […]
Forget product availability or price point, it’s poor website usability that is losing valuable trade for eCommerce businesses. According to new research by full-service e-commerce agency PushON, a quarter of business customers would shun a company that had poor website usability, choosing to shop elsewhere. Of the 500 UK business decision makers that were surveyed, 25% said a website’s […]
Leading omnichannel conversation platform Smooch announced the release of its second annual report on conversational business, State of Messaging 2019. For the report, Smooch spoke with over 30 distinguished experts at the forefront of the conversational revolution — from channel gatekeepers and software vendors, to industry analysts, brand stewards and startup innovators. Companies involved include Google, […]
Chinese travellers use of mobile payments abroad has overtaken cash for the first time with 32% of transactions paid for digitally, according to new research. A joint report by Nielsen and Alipay, the Alibaba affiliated financial services company, found Chinese tourists were spending more money when travelling with more tourists using mobile payment while overseas. […]