New YouAppi report says data is king and it’s delivering big wins for mobile marketers

New YouAppi report says data is king and it’s delivering big wins for mobile marketers

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi, a leading growth marketing platform for premium mobile brands, reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical […]

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik, the Paris-based platform that simplifies monetisation for publishers launched its UK operations and office in 2018 Q4, and recruited Ollie Chadwick as UK Country Manager. The company also announces the release of exclusive European and UK specific programmatic data for 2018. Adomik’s platform is built with and for publishers to address their main monetisation […]

Criteo research: Last-minute lovers go mobile – over 50% of Valentine’s orders are made using mobile devices

Criteo research: Last-minute lovers go mobile – over 50% of Valentine’s orders are made using mobile devices

Valentine’s Day is on our doorstep and lovers may think they have left it too late to go out and buy gifts, but research from Criteo, the open platform for the internet reveals 51% of all transactions made on February 14th are via mobile devices. And with mobile shopping forecast to increase to £25 billion in 2019 it’s no surprise. Criteo’s […]

Teads and Realeyes research reveals success factors for six-second ads

Teads and Realeyes research reveals success factors for six-second ads

Research from Teads, the global media platform, and Realeyes has demonstrated the importance of designing creative specifically for the six-second ad format with a strong narrative to create an emotional connection with the viewer. With mobile video advertising increasing 145% in 2018 to $4.2bn1 in spend, it has never been more important for brands to make […]

Singular ROI Index: Facebook and Google still lead ad returns, but others are challenging

Singular ROI Index: Facebook and Google still lead ad returns, but others are challenging

Facebook and Google are still top dogs in returning value for advertisers. But other ad networks are challenging for the lead in a unique index based on advertiser ROI from Singular, the leader in marketing intelligence that optimises over $10B in annual ad spend. By deeply combining  marketing campaign data with attribution results, Singular is able to identify […]

Players of mobile games in the UK are reluctant to identify as ‘Gamers’

Players of mobile games in the UK are reluctant to identify as ‘Gamers’

Three-quarters of Brits have admitted to playing a mobile game, with smartphone users playing mobile games on average three times a week, according to mobile game developer platform, AppLovin. Despite the popularity of mobile games amongst Brits, 64 per cent wouldn’t call themselves a ‘gamer’. The study, conducted by Censuswide, surveyed over 2,000 UK General respondents (aged […]

The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023

The mobile engagement market is projected to grow at a CAGR of 43.46% between 2017 and 2023

The mobile engagement market is expected to be valued at USD 4.44 billion in 2017 and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023. That according to a new study by award-winning market research solution firm, Reportlinker.  Major factors driving the market include increasing use of mobile device applications […]

Mobile holiday spending was over 120 per cent higher than rest of year in 2018, says Button

Mobile holiday spending was over 120 per cent higher than rest of year in 2018, says Button

The holiday season in 2018 saw shoppers browse and spend 121 per cent more on mobile than the average mobile shopper prior to the holidays, according to a report from mobile commerce partnership platform Button. Button tracked mobile shopping within the Button Marketplace, which includes partnerships with companies like Amazon, Walmart, Uber, Hotels.com, eBay, and Boxed. The […]

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