InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers

InMobi forms strategic partnership with Microsoft to power new cloud-based enterprise platforms for marketers

InMobi, a global provider of enterprise platforms for marketers, announced a strategic partnership with Microsoft to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way […]

Sprinklr announces strategic partnership to drive customer engagement and care on Reddit

Sprinklr announces strategic partnership to drive customer engagement and care on Reddit

Sprinklr, a social platform for managing customer experiences at scale, announced an expanded partnership with Reddit, allowing brands to access historical and real-time Reddit data, send and receive private messages and publish to any subreddit all within Sprinklr’s platform. Global companies can now use Sprinklr to listen to what customers are saying, analyse trending topics […]

TripleLift and TabMo Partner to Fuel the Growth of Native on Mobile

TripleLift and TabMo Partner to Fuel the Growth of Native on Mobile

Triplelift & TabMo partner to fuel the growth of native on mobile! https://t.co/3l67aTERT0 @TripleLiftHQ #Hawkplatform pic.twitter.com/8OZWcLwv9H — TabMo (@TabMo) October 3, 2017 TripleLift, the industry’s largest comscore ranked native advertising company, announced a strategic partnership with TabMo, the first mobile creative DSP for video, display and native advertising, to advance their mobile native offering. Partnering with […]

IPG Mediabrands and Acxiom forge strategic data partnership

IPG Mediabrands and Acxiom forge strategic data partnership

IPG Mediabrands, the global media arm of Interpublic Group, announced a global partnership with Acxiom to further strengthen the network’s data and analytics capabilities. Through this partnership, agencies across the IPG Mediabrands network will accelerate their people-based targeting approach, enabling application and discovery of insights on behalf of clients. The media network’s partnership with Acxiom […]

Cablato partners with Rocket Fuel to drive ad effectiveness

Cablato partners with Rocket Fuel to drive ad effectiveness

Marketing-technology startup Cablato announced its strategic partnership with Rocket Fuel, a Predictive Marketing platform provider, to improve the service it offers global clients. Rocket Fuel’s artificial intelligence-driven Predictive Marketing platform enables agencies and marketers to anticipate customer’s needs for products and services. And delivers personalised advertising at speed and scale in real time. Cablato’s innovative platform […]

Sabio mobile And Boron5 Form Strategic Partnership To Reach African-American Consumers On Mobile

Sabio mobile And Boron5 Form Strategic Partnership To Reach African-American Consumers On Mobile

Sabio mobile announced it is entering into a strategic partnership with Boron5 (A Thunder Cloud Marketing, LLC. Brand). The marketing alliance will position the innovative mobile platform to better identify African-American consumers on mobile devices. Boron5 is a brand marketing and storytelling company. Founded by seasoned marketing executive George Haynes, Boron5 is a team of […]