PubMatic and Goodway Group introduce first fully transparent, agency-controlled SSP fee model

PubMatic and Goodway Group introduce first fully transparent, agency-controlled SSP fee model

PubMatic and Goodway Group announced that they have signed an agreement to place the management of the supply ad tech fee in the buyer’s control. This partnership between PubMatic and Goodway Group is the first to introduce a 100 percent transparent, agency-controlled fee model that empowers buyers to improve the efficiency of their programmatic supply path and drive […]

Marfeel teams with AppNexus & Rubicon Project to develop server-to-server header bidding technology

Marfeel teams with AppNexus & Rubicon Project to develop server-to-server header bidding technology

Marfeel, an ad tech platform that revolutionises the way publishers create, optimise, and monetise mobile websites, is now working with AppNexus and Rubicon Project to advance the evolving technology of server-to-server header bidding.  This new collaboration denotes Marfeel as a leading developer of innovative ways to increase the performance and effectiveness of programmatic advertising. Advanced […]

AppNexus offers buyers fee-transparent supply-side platform

AppNexus offers buyers fee-transparent supply-side platform

AppNexus, a Xandr company and leader in advertising technology, announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]

PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model

PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve […]