If you’ve ever wondered what it’s like to play Jumanji, Sony Pictures has good news for you. To promote the release of Jumanji: Welcome to the Jungle, the company is using augmented reality to give Snapchat users a feeling of what it’s like to be inside of the hit movie, which debuts today on DVD, […]
Sony Corporation has said that it will build an AI-based ride-hailing system in Japan in partnership with five taxi companies. The service will use artificial intelligence to manage taxi dispatches and forecast demand based on factors like weather, traffic and local events. Sony’s announcement came just before Uber chief executive officer Dara Khosrowshahi, who is currently […]
TMW Unlimited has created a dedicated digital production studio for Sony Mobile’s global digital marketing team. The Sony Mobile Studio, which will sit in house at the agency, handles high volume, fast turnaround (from two hours to same-day response) digital asset creation and adaption. The studio is run by TMW Unlimited senior creative Fraser Leggat […]