Smaato Releases New Inventory Discovery Feature for Demand Partners

Smaato Releases New Inventory Discovery Feature for Demand Partners

Smaato launches the mobile advertising industry’s first Inventory Discovery feature, transforming how mobile advertisers are able to discover and target mobile advertising inventory across the Smaato exchange. What used to be a manual process is now automated, giving the global, real-time mobile monetization platform’s 450+ demand partners increased access, more control and dramatically higher inventory and […]

Lovely Leading Ladies in Mobile

Lovely Leading Ladies in Mobile

March 8th is not just another day in March, it is International Women’s Day. A day we commemorate and celebrate the amazing work women do. At Lovely Mobile News, we believe women should be recognized for their amazing contributions all day, every day! Mobile Marketing is kind of our jam, so we wanted to specifically […]

Smaato: In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web

Smaato: In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web

Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2016 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily […]

Mobile ad spending still on the rise says new Smaato report

Mobile ad spending still on the rise says new Smaato report

Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato’s platform receives over 300 billion ad impressions each month, which are auctioned through a network of over 450 […]