SpotX and Smartclip merger promises unified ad tech platform

SpotX and Smartclip merger promises unified ad tech platform

Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]

SpotX launches ‘made for video’ header bidding solution

SpotX launches ‘made for video’ header bidding solution

Video ad serving platform SpotX has unveiled a header bidding suite built specifically for video, featuring a server-side wrapper, empowering media companies with a range of options to maximize the number of demand sources competing for their inventory. The new offering represents an advancement of the company’s shift from tag-based integrations. SpotX said the new suite of […]