Plähn to level up audience product roadmap for RTL Group’s adtech development unit smartclip, the adtech development unit of RTL Group, announced the appointment of Frank Plähn as Vice President of Audience Products. Plähn will drive the development of an enhanced cloud-native identity hub and shape the product roadmap of smart Audiences — smartclip’s proprietary […]
Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]
Video ad serving platform SpotX has unveiled a header bidding suite built specifically for video, featuring a server-side wrapper, empowering media companies with a range of options to maximize the number of demand sources competing for their inventory. The new offering represents an advancement of the company’s shift from tag-based integrations. SpotX said the new suite of […]