Alibaba and Valentino have teamed up to launch a 3D online virtual store on the e-commerce giant’s luxury shopping experience, Tmall Luxury Pavilion. The online virtual store will mirror a physical Valentino pop-up store hosted in Beijing’s fashionable Sanlitun District. The experience aims to integrate the online and offline brand experience to create a unique […]
Beauty giant Coty has unveiled a smart augmented reality ‘magic mirror’ in its Bourjois boutique in Paris which lets users try on products virtually when they physically pick them up. Coty is describing the tech as “blended reality”. It’s been designed to promote Bourjous’ new ‘Velvet’ lipstick range, and to activate it users stand in […]
Though adoption is growing at a rapid pace, voice-enabled technology is still nascent and not used often for buying, with the majority of purchases going toward media, entertainment and household products, according to a study by retail search marketing firm NetElixir. Of the 1,000 U.S. adults surveyed, a majority use voice assistants to search for […]
Bark, the company behind pet-focused subscription box service BarkBox, is launching a new line of dog toys and treats this weekend through retail giant Target, accompanied by the rollout of the Chews Your Own Adventure SMS text story, the latest addition to Bark’s “dog bot” chatbot program, according to a blog post. The new toy […]
Amazon has launched the ‘International Shopping’ experience within the Amazon Shopping App, making it possible for international customers to browse and shop over 45 million eligible items that can be shipped to their country from the United States. This experience is available on mobile browser and mobile app within the Amazon Shopping App for both iOS […]
American Express integrated a shoppable augmented reality (AR) feature in the official smartphone app for Coachella, the annual music and arts festival in California. The payment company’s AR experience lets cardholders buy select merchandise using the Coachella app’s AR camera anywhere on the festival grounds. App users can select the on-screen “shop” button and wave […]
Meijer is expanding a test of its streamlined shopping checkout program that provides customers yet another way to shop its stores and save time. The program, called “Shop & Scan” enables users to scan bar codes on items as they shop and bag their groceries while they move through the store, dramatically decreasing checkout time. […]
Alibaba has introduced a car vending machine on Tmall, its online marketplace application, which allows consumers in China to choose from 100 Ford cars for a test drive. The ‘Super Test-Drive Center’ is located in Guangzhou and consumers can sign up on the Tmall or Taobao app to pick up the selected car through an […]
Mobile-native ad tech company S4M has teamed up with Adsquare, a mobile data exchange, to enable targeting and measurement capabilities within physical stores. The integration will give advertisers access to hourly updates about incremental store visits generated by their mobile campaigns in S4M’s Fusio dashboard. In addition, retailers and trading desks are able to optimise […]
Nike plans to test a mobile app that will recognize shoppers when they enter stores, let them scan for product availability in their area and check out and pay without waiting in line. CEO Mark Parker announced the plans recently in an earnings call that said the company’s sales grew 7% to $9 billion in fiscal […]