Digital video is a strong driver of brand awareness but must be tailored to its environment for greater effectiveness. This is according to a new GroupM study with Kantar, which evaluated the performance of the brand impact of in-context exposure to video ads across catch-up TV, in-stream short form, in-feed video, and UGC video environments for a popular haircare […]
UK consumers are seeking a more personalised experience when they are booking their holidays, while 40 per cent of them now use their mobile phone or tablet at some point in the booking journey. While mobile use is growing, desktop remains king with 61 per cent of consumers booking their holidays on either a PC […]
A new study by data specialists Wilmington Millennium reveals that Millennials and Generation Z are the most empowered age groups when it comes to protecting their personal information. Sixteen to thirty-four year olds are the most likely to act on the powers afforded to them by GDPR. Almost half (48 per cent) of Generation Y […]
Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total digital ad spending in 2020. Meanwhile, Facebook’s main social network platform is expected to lose three percentage points of market share in that time. That’s according to a new Cowen survey of 50 […]
Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the industry has reached a tipping point in consumers’ cross-channel expectations, according to a new study by Yes Marketing. However, while mobile commerce is becoming the new […]
BrandContent, award-winning content marketing agency for next generation brands, has published a new report – The Voice Search Landscape – which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing. Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division […]
Mobile game developers are still torn on whether advertisements are a monetisation opportunity or necessary evil. According to deltaDNA’s annual ad survey, developers are more confident overall in their marketing strategies but struggle to balance ad revenue with player experience. DeltaDNA has published the results of its annual in-game advertising survey. The study, which surveyed 336 […]
According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China’s digital marketing will continue its growth momentum, particularly on mobile. 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than the increase in 2018, […]
FleishmanHillard released “Tech Trends 2019: The Fads. The Fears. The Future.” a new report offering insights and predictions for the technology industry. The report features an analysis of a billion tech-focused consumer conversations on Twitter between 2017 and 2018, along with insights from more than 25 technology thought leaders from around the world. “Technology changes at a […]
Smart homes are the next big thing. You may not realise it yet, but somewhere your day will be easier because of it. Smart home technology is not only impacting the houses its installed into. Its reach stretches to other industries like business, science and even health care. Here is an infographic by home security experts, […]