In the first quarter of 2018, Amazon‘s sales of advertising services and other service offerings leapt 132% to $2bn (£1.4bn) year-on-year. This is an increase of 17% from the last quarter of 2017, which is typically the strongest quarter for retail advertising due to the holiday season. “The fact that our data suggests advertisers bucked […]
Twitter experienced healthy growth during the last 12 months, largely driven by the maturation of its video ad suite, with the company posting Q1 revenues of $665m, up 21% year-over-year. Ad revenue for the period was up 21% year-over-year hitting $575m with total ad engagements also up 69% although its cost per engagement fell 28%. […]
Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]
With just one month to go until the new General Data Protection Regulations (GDPR) come into effect, the Digital Marketing Institute, which sets the global standard for digital marketing education and practices, has said that marketers must take more responsibility within organisations when it comes to preparing for, and upholding, GDPR compliant practices. According to […]
Four out of five (82%) advertisers said mobile device identifiers, which are used to pinpoint specific smartphone users, are important for ad targeting, but 53% said privacy implications are an “urgent issue,” per a study by Advertiser Perceptions. In addition, 50% of advertisers said online fraud will significantly affect their mobile ad spending, per the […]
UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics. In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the […]
With pop-up enterprises now employing more than 26,000 people in the UK and contributing in excess of £2.3 billion to the economy, leading tech firm SimpliWiFi says that businesses could boost their profits with the addition of WiFi. In the last few years, SimpliWiFi has worked with a number of pop-up stalls, restaurants and bars […]
Though adoption is growing at a rapid pace, voice-enabled technology is still nascent and not used often for buying, with the majority of purchases going toward media, entertainment and household products, according to a study by retail search marketing firm NetElixir. Of the 1,000 U.S. adults surveyed, a majority use voice assistants to search for […]
This year, for the first time, adults in China will spend more time with their mobile devices than they will watching TV, according to eMarketer’s latest forecast. Adults in China will spend 2 hours, 39 minutes a day on mobile devices in 2018, up 11.1% over last year, accounting for 41.6% of their daily media […]
The average monthly mobile voice usage per subscriber in the Middle East and Africa will remain stable in 2018, despite the growing adoption of over-the-top (OTT) voice applications such as Skype, WhatsApp and Facebook Messenger, according to GlobalData, a leading data and analytics company. OTT voice applications can have a negative impact on telecom operators’ […]