The vast majority of people believe that it is the responsibility of social media companies to remove fake news from their platforms, with most also agreeing that they should be the ones to monitor fake news, according to research from the Chartered Institute of Marketing (CIM). The survey of more than 2,000 UK adults found that 85 per […]
The majority of consumers cannot recall brands featured in ads deemed as ‘viewable’, putting the industry benchmarks defined by the Interactive Advertising Bureau (IAB) and the Media Ratings Council (MRC) into doubt. An Outbrain survey of 1,000 UK consumers found that 75 per cent of people are unable to recall brands from ads that meet minimum viewability […]
Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]
Tik Tok’s daily active users have exceeded 250 million as short video viewing continues to explode in China. Figures from China Internet Watch revealed the Bytedance owned short-video app outperformed rival app Kwai, which attracted 160 million daily active users. The figures reveal the huge appetite for short video apps among Chinese consumers and the […]
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing […]
Whalar is proud to unveil its release of the world’s first neuroscience study on influencer – ‘The Science of Influencer’. This study uncovers the true power of influencers by answering the question – why does influencer work? Included in the report are some startling comparisons of the emotions evoked and memories created by influencer ads […]
Advertising and marketing professionals have significantly different priorities when it comes to customer experience because they are working to different internal mandates. This is according to Adobe’s 2019 Digital Trends Advertising in Focus report. For advertising professionals, the biggest priority for almost half of respondents (46%) is to demonstrate Return on Investment (ROI) to the rest of […]
Raised with online creative tools and entrepreneurial platforms to broadcast their creations, Gen Z is defining a new era of influence and creative communication. This group, ages 13 to 22 years old, are already monetizing their outputs, building empires, e-zines, communities and more—all while using visual tools like those available on Snapchat to propel their […]
Faster than expected uptake of 5G has led to telecoms firm Ericsson predicting that there will be 1.9bn 5G subscriptions globally by the end of 2024, an increase of 400m on its previous forecast. The speed at which mobile network providers are introducing 5G around the world means coverage is set to reach 45 per cent of the world’s […]
A new study on in-app ad pricing and performance has found that the average click-through rates (CTR) of in-app video ads are 7.5 times higher than display ads. In-app videos are often full screen, which means their viewability rates also tend to be much higher than smaller display formats. As a result, consumers are much more likely […]