S4M announced the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart proximity-based push notification retargeting. With this new ad experience, shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly […]
Push notifications featuring emojis an 85 per cent greater open rate on average, compared to those sent without emojis, according to a report from mobile marketing platform Leanplum. The report, using data from Leanplum and App Annie, found that of over 2.6bn push notifications analysed emoji-powered notifications were better received. It also found that Android […]
Fashion e-retailer Bluefly wants to live in its shopper’s pocket, says Carly Rosenberg, president at Bluefly. To do so, it needs to be on consumers’ smartphones, so the retailer, No. 223 Internet Retailer 2016 Top 500 Guide, recently launched an app that offers all of the retailer’s products. Until last week Bluefly had an outdated […]