• iD Mobile launches its latest digital ad campaign, ‘Wake Up’, introducing the rambunctious rock-loving bear – HeiDi.
• HeiDi aims to “wake up” Brits hibernating on their mobile deal and get them to switch to iD Mobile, for savings on average £152 cheaper vs major networks.1
• The 30 second advert and digital cut-downs launch on Thursday 20th October –
Today, iD Mobile – the mobile virtual network operator (MVNO) from Currys – announces its new digital ad campaign, ‘Wake Up’. The campaign features a new “spokes-bear” for the brand called HeiDi – a rambunctious rock-loving bear who’s here to “wake up” a nation of ‘mobile hibernators’ sleepwalking through expensive phone deals. The new ad […]
The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. Link to the VR experience: https://recruitment.raf.mod.uk/360interactiveexperience/index.html The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2018. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes […]
Internet of Things (IoT) has reached the stage of early mainstream adoption, with over half of business and IT leaders expecting RoI from IoT projects within three years. The study, from Fujitsu, signals that the days of simply experimenting with IoT projects are now consigned to the past. Fujitsu commissioned IDG Connect to better understand […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2017. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes […]
The Lovely Mobile Report and Rankings is a look back and celebration of Mobile Marketing done in 2016. It is a result of a year-long research done by us, analyzing the performance of various projects, agencies and brands in the major, global awards programs. The awards programs covered by our team for this report includes the likes […]
